Sr Customer Marketing Manager

Hasbro SA, based in Delemont Switzerland, manufactures and sells Hasbro toy and games products around the world. Hasbro European Trading BV ('HET') is Hasbro SA’s distributor in Europe, which sells to Hasbro SA’s customers in all major European countries. Hasbro International Trading BV ('HIT') is Hasbro SA's distributor for Direct/FOB sales in Europe Hasbro France SAS ('the Company')provides sales, marketing and other services to HET and HIT in France.

As **Senior Customer Marketing Manager,** you will play the pivotable role in leading your market’s customer activation plan which drives shopper conversion at of Hasbro’s portfolio of brands at scale. Your role will ensure the voice of your market and customer’s needs are heard at the regional level with local insight to inform the creation of regional customer marketing playbooks. Your focus will be ensuring executional assets are created on time and in full to allow your team to focus and activate at scale to a clear set of prioritized customers and touchpoints, therefore maximizing working media spend and ROI. You will be the key “process integrator’’ between Marketing, Sales, and Regional Customer marketing, ensuring there is a clear omni channel activation strategy presented and aligned with internal stakeholders. You will play a critical role in ensuring Hasbro is a partner of choice in our priority customers, ensuring the triple win through best-in-class customer marketing activation plans which in turn delivers company / market objectives in terms of volume and profitability by category/brand.
- Serve as the main contact for the regional customer marketing director.
- Lead a local customer marketing team across various channels.
- Equip your team with the necessary skills and frameworks.
- Understand and address both internal and external customer needs.
- Plan and execute Hasbro brand strategies effectively.
- Foster collaboration and confidence among stakeholders.
- Evaluate and scale successful marketing investments.
- Manage relationships with customers, agencies, and cross-functional teams.
- Lead and develop high-performing teams.

**Responsibilities**

As part of the regional customer marketing team, you will be accountable for working cross functionally (both internally and externally) to bring to life our brands at point of purchase/consideration. Your primary objective is in creating with your team a customer marketing activation plan and subsequent evaluation, to ensure our brands conversion at scale in line with annual budgets and brand planning process.

You will be the primary customer marketing contact for the regional customer marketing director, Regional and Local Sales teams and Customers, Category Management, Customer Marketing, Operations, and Finance.

You will be responsible for the development of a high-performance customer marketing team leveraging regional support in training and development.

**Customer Marketing Activation Planning**
- Monitors and analyzes trade, competitors and shopper market data related to the market and category, to identify business opportunities and develop customer marketing plans to drive Hasbro brand conversion.
- Leads and or influences the creation of customer marketing playbooks and assets for regional big bets i.e., Shopper Key Visuals, call to actions and POSM touchpoints to maximize local adaption not creation, allowing local budgets to be deployed in scaling customer marketing activation.
- Develops and aligns with the regional customer marketing director within the activation standard framework, the calendar of customer marketing activation and budget for omni channel execution in market.

**Customer Marketing Activation Management**
- Adapts regional customer marketing playbooks for channel and customer activation utilizing assets provided by regional team via CSP system and deployed through regional customer marketing forums.
- Localizes the 5-point pitch for customer marketing activation for customers in market utilizing regional playbooks for Hasbro’s BIG BETS.
- Provides to Sales the best tools and means required for the implementation of the Customer Marketing activation:
**Customer Marketing Evaluation**
- Owns the Return-on-Investment evaluation of the customer marketing activity utilizing local data sources to create a clear view on whether the activation should be scaled/repeated/enhanced or stopped.

**Voice of the Market and Customer**
- Create, share with the relevant stakeholders (local & regional) all the commercial deadlines and related implications for the various departments to ensure that all the deadlines for asset delivery and customer activation are clearly understood.
- Ensures regional customer marketing playbooks are fit for purpose in asset delivery.
- Is an active member of the regional customer marketing team, proactively sharing case studies and leading discussions and sharing of market/customer work in appropriate forums.

**Key Skills and Qualifications**