Campaign Manager

il y a 3 jours

Paris, France GROUPE LA CENTRALE Temps plein

MISSIONS
**Gérer les partenariats et campagnes**: Assurer la livraison, le respect des délais et l'atteinte des objectifs publicitaires.
**Analyser et optimiser les campagnes**: Suivre les KPIs et améliorer les performances (CPA, CTR, CPV, visibilité) grâce à des ajustements stratégiques.
**Support technique**: Collaborer et assister les agences et annonceurs pour garantir des campagnes sans accroc.
**Valider les éléments créatifs et de tracking**: Vérifier les créations publicitaires et les balises de suivi pour conformité.
**Programmer les campagnes**: Configurer et lancer les campagnes dans les adservers.
**Réaliser des bilans**: Préparer des rapports de performance détaillés pour offrir des insights et des recommandations.
PROFIL
Issu(e) d'une formation supérieure, vous justifiez d'une expérience d'au moins 3 ans dans une régie publicitaire internet ou agence média.
Vous maitrisez la Suite Office (Excel et PPT).
Vous possédez une excellente connaissance du marché français de la publicité en ligne.
**La gestion de campagnes web est votre quotidien**: vous définissez des stratégies de livraison, analysez les performances et assurez un suivi rigoureux.
Autonome, vous optimisez les campagnes en utilisant tous les leviers disponibles pour obtenir les meilleurs résultats. Vous maîtrisez les adservers et outils analytiques, ainsi que les métriques et KPI du digital.

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