Global Campaign Manager

Global Campaign Manager
DiliTrust Group is a leading provider of SaaS solutions at the forefront of innovation and offers an integrated and secure suite to automate the processes of legal departments. A key player in the market for more than 25 years and established on three continents, the Group is pursuing its international growth ambitions. Among its 2000 customers in 50 countries, DiliTrust counts more than half of the CAC 40 companies and major groups in Europe, North America, Africa and the Middle East.

This position is out of the Paris office and oversees all the Group marketing activities, reporting to the Director of Strategy & Growth.

**Key role reponsibilities**:
As the Global Campaign manager, your main goals are twofold:

- Define and run Global campaigns to maximise top of the funnel exposure, and engagement efficiency
- Advise, train and support local marketing managers in setting up and running local campaigns in accordance with best practices you have set: personalization of journeys, tracking, budgets efficiency,

These goals are achieved by the following activities under your responsibility:
**Global Marketing Leadership**
- Own and manage the global campaigns design, execution and budgets with a data driven approach
- Define methodologies, tools, themes, formats and channels
- Produce underlying assets
- Set up and manage global (worldwide) campaigns and budgets through defined channels
- Report on efficiency and optimize results
- Support local adaptations
- Transfer know how to guide our local marketing manages on how to build best practice
- Manage Scale, Security, and Compliance: ensure business requirements are defined and met, including GDPR compliance, localisations, and other requirements such as Branding conformity
- Explore new channels and ideas for experimentation, optimization and acquisition growth, in collaboration with regions
- Dive into data analysis to develop global best practices and KPIs for campaigns, analyze user conversion rates, and leverage data-driven insights to create opportunities for acquisition and engagement
- Communicate effectively to all stakeholders

**Operational Campaign Management**
- Drive the Pardot campaign machine; manage global campaigns
- Work with our content marketing team (2 content managers, 6 Local Marketing Managers in charge of their region) and freelancers to ensure appropriate quality content is written to support global campaign objectives
- Own conversion optimization to ensure contribution to our acquisition funnel is optimal. Use data, analytics & SEO experience to evaluate performance and increase conversion

**We will pay particular attention to the following**:
**QUALIFICATIONS**
- 5 years of higher education (university, business school, ideally with a marketing specialization)

**ADDITIONAL NON-DEGREE COURSES (NOT MANDATORY)**

TOEFL/TOEIC

Salesforce certifiation, Pardot certification

**REQUIRED YEARS OF EXPERIENCE**

From 5 years experience

***REQUIRED SKILLS**
- BtoB Marketing Techniques
- Google SEM certifications (Google Ads, Analytics,)
- Linkedin & Facebook Ads
- A solid foundation of SEO best practices
- Experience with content management systems, including data analysis and reporting
- Knowledge in Marketing Automation & CRM tools (Hubspot, Salesforce, Pardot...)
- Strong communication skills - ability to articulate vision and roadmap and facilitate concept and ideation with technical and non-technical stakeholders
- International background, English is a must
- Experience managing external resources
- Ability to manage goals and budgets

**KEY PERFORMANCE INDICATORS**

***QUALITATIVE**
- Perfect understanding of offering, positioning and Personas
- Creativity
- Technical mastery through certifications
- Ability to guide local marketing management towards optimized performance on key channels

***QUANTITATIVE**
- Campaign yield management
- Budget management with an ROI approach
- KPIs reporting

**Our values**:
Trust, team spirit and diversity are the foundation of our corporate culture. It is around these values that DiliTrust has been able to build and assert its identity. Today, DiliTrust reaffirms among its values that of inclusion by promoting respect for professional equality between men and women. With competitive salaries, a teleworking charter, numerous events, and international career development opportunities, the group pays particular attention to internal communication, balance and well-being at work.

**To support our employees on a daily basis, an overview of our advantages**:

- Brand new offices in the heart of the business district with a panoramic view of the capital;
- Associated services such as sports, massage, hairdressing and relaxation...
- A company restaurant to eat varied and balanced meals at a lower cost
- Childcare
- Coffee and hot drinks offered by the company and at will (to boost your brain power)
- Discounts available on monthly public transportation pass

**Recruitment pr