Senior) Digital Visual Content Manager

il y a 5 jours

Paris, France Birkenstock Group B.V. & Co. KG Temps plein

BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income. The company is deeply footed on a family tradition of shoemaking that can be traced back to 1774. With around 6200 employees worldwide, BIRKENSTOCK is the largest employer in the German footwear industry. To ensure our quality standards, we produce over 95% of our products in Germany and source more than 90% of our materials and components from Europe. The BIRKENSTOCK Group is headquartered in Linz am Rhein and maintains several locations in Germany, as well as sales offices in Europe, North America, the Middle East and Asia.

For our division** Content House** ,at our location in **Paris** we are looking for a

**(Senior) Digital Visual Content Manager (M/F/d)**

**Your Shoes To Fill**
- Close collcaboration with the Creative Director to lead and enhance the brand’s creative voice and vision, ensuring consistency across all digital channels.
- Managing the digital creative process by supervising the internal creative team or external productions, driving the production of all marketing materials across various digital platforms.
- Co-working with the Content Management team (Content House) to streamline the day-to-day activities of both internal and external teams, ensuring all deliverables are clearly defined, effective, and executed efficiently.
- Benchmark and implement digital strategies to optimize campaign performance, working closely with regional teams to adapt and refine approaches for local markets.
- Monitoring emerging digital trends, customer needs, and the competitive landscape to inspire fresh, insightful ideas and adjust digital strategies for maximum impact.
- Generating creative ideas that enhance the implementation of digital strategies and foster a culture of innovation within the creative team, ensuring the delivery of cutting-edge campaigns.
- Leverage social media analytics to craft compelling brand messaging that drives lead generation and conversion, working closely with the Content Management team and regional units to align strategies.
- Collaborating cross-functionally with internal teams to shape the strategic digital direction of the company, ensuring unity and consistency in messaging across all digital channels.
- Developing compelling pitch presentations to secure stakeholder approval and buy-in.
- Managing the design and art-direction of digital stories and packages for mobile, web, and social media.

**Your Walk Of Life**
- 5+ years of experience in Digital Marketing, Graphic Design, or a senior position in a similar field.
- Expertise in digital design for web, UX, UI, and front-end development using tools like XD, Figma, or Sketch.
- Deep understanding of the creative process in marketing, including branding, video, photography, UX copywriting, and digital art direction.
- Proven experience in creating and managing digital marketing campaigns.
- Strong leadership, conceptual design, and strategic thinking skills with a growth mindset.
- Deep knowledge of art, fashion, and design trends.
- Proficient in key design tools including Adobe InDesign, Adobe Illustrator, and Adobe Photoshop.
- Fluent in English, with strong communication skills to effectively collaborate with team members and stakeholders.

WE OFFER:
If you have any further questions, please contact Jan Weißhaupt.

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