Marketing Product

il y a 3 jours

Paris, France l'Oréal Temps plein

Full time Job opportunity | Paris area | 3+ years of experience minimum
Before starting How does our recruitment process look like?
2/ If your CV is selected, you will be invited for an Exploratory Recruitment Interview (individual one). The recruiter you meet with be getting to know you better so they can capture the division, brand and finally the mission in which you will be able to better express your potential.
3/ Finally, if the exploratory interview is positive, you will get an interview with the HR Manager of a division If successful, then you will be invited for an interview with a Team.
YOUR MISSIONS...
Below you will find the main missions in Development & Operational Marketing:
Development Marketing
- Develop innovative products and concepts, renovate the pillar products for the international basket of the category / brand to contribute to the growth of the brand
- Collect, compare and synthesize international data relating to its category (consumer, markets, competitors, countries, digital...), generate insights and propose actions based on the analysis of results
- Make marketing mix recommendations for the product launch or the renovation of pillar products, in collaboration with the departments involved (communication, digital, retail, etc.)
- Contribute to the development of creative media in line with the brand's integrated communication platform (image, digital, point of sale)
- Constantly interact with strategic areas and countries for its category, support them in product launches and ensure follow-up

Operational Marketing
- Orchestrate launches and promote the growth of the pillars through its product, market and consumer expertise to contribute to the growth of the brand and the development of consumer relations
- Collect and analyze consumer, market and competitor insights on its products to make recommendations to management
- Propose and implement marketing mix strategies (IMC / 360 / Digital / Retail) to create integrated consumer experiences, engaging and consistent with the brand DNA
- Adapt communication media (image, digital, point of sale)
- Mobilize and collaborate with other services (trade, logistics, education, etc.) and agencies to ensure the success of marketing strategies

YOU HAVE
- 2 + years' work experience in marketing (full time position after graduation)
- In-depth knowledge of product innovation development process, technical understanding and category expertise of formulas,
- A business approach of the brands, competitive & trends knowledge

YOU ARE
- Creative: Start a new project, concept from scratch with a bold storytelling
- Open minded: interested in learning and understanding new market culture specificities.
- Strategist: Understand and analyze international market specificities and challenges.
- Resilient: you have a strong motivation and positive attitude in front of evolutions and project changes
- With an Entrepreneurial spirit: Able to manage a high level of complexity.

References
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