Product Manager

**Product Manager & Digital strategy FRBNL**:
**Key Responsibilities**
Reports to the FRBNLX Commercial Lead.
- Lead brand strategic planning, including launch preparation. Identify trends, opportunities and threats for the Brand and propose corresponding measures.
- Give input into the sales forecasts based on customers insights and feedback from the field
- Build and implement marketing tactics and operational action plans considering the Brand Strategy
- Translate and adapt centrally developed key messages and promotional material for digital and face-to-face channels, and continuously evaluate the effectiveness of the material
- Ensure timely use of market research and competitors monitoring and build in-depth knowledge of the Brand and Competitors.
- Collating Competitor Intelligence from the market to inform the brand strategy
- Develop and monitor marketing budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost efficiency and results.
- Liaise and work closely with commercial team to ensure promotional campaigns are developed appropriately and executed effectively. Ensure the good use of the brand.
- Work closely with all support functions (including Medical, Regulatory, Legal, Commercial and International Marketing) and external agencies to launch activities on the Brand and on the disease
- Engage with key clients through regular contacts in the field, with particular emphasis on relationships with key opinion leaders in accordance to regulations, ethics and internal rules of BPM
- Define meaningful KPIs for tactics, build the necessary measurement tools and dashboards, monitor & report progress and impact.
- Active Participation to international marketing meetings to bring the voice of the FRBNLX team. Use this platform to share knowledge and insights and to highlight key local activities / initiatives
- Ensure all activities are carried out within the framework of pharmaceutical regulations, strategy and the company's quality policy.

**Key Experience**
- University degree in Life Sciences or Business/Marketing
- 4-5 years in Marketing and Brand management in the pharmaceutical industry (hospitals products, rare disease experience is a plus)
- Professional experience in a digital/omni-channel marketing environment
- Required knowledge of local market dynamics, customer/patient requirements and needs
- Proven success in product launch

**Key competencies**:

- Strong analytical skills and attention to details
- Presentation/Communication skills
- Knowledgeable and high interest in digital marketing activities
- Good knowledge of scientific communication and promotion (pharma, hospitals) and the pharmaceutical compliance regulations
- Strong and proven project management skills
- Omnichannel & digital expertise
- Knowledge of Customer Relationship Management systems
- Team player, Adaptability, Autonomy, Curiosity, Results oriented
- Fluent in English
- All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran._
WHO WE ARE:
Blueprint Medicines’ mission is to dramatically improve the lives of patients with genomically defined diseases. Our singular focus is to use our deep understanding of the genetic blueprint of cancer and other diseases driven by the abnormal activation of kinases to craft highly selective medicines aimed at eradicating these diseases.
We don’t think in small steps. We think in giant leaps.
We are driven by the pursuit of new ideas, new innovations, and new ways of thinking.
We know that what each and every one of us does matters and that our success depends on our ability to work together. We believe we are at our best as a company when our employees are thriving and foster a culture that provides opportunities to grow and develop professionally, while also having fun.