Brand Strategy Lead

**About the opportunity**:
In this chapter of our journey, marked by rapid innovation and growth, we're finding ourselves in a unique position. With a multi-faceted, purpose-driven and product-led brand, targeting both B2B and B2C audiences, new products, acquisitions, and various touchpoints, aligning the Doctolib brand became a recurring challenge. It became evident that we needed to foster greater collaboration and alignment between our Brand, Design, Product Marketing, and Go-To-Market teams, whether they were focused on B2B or patient engagement or operated on a global or local scale.

With this understanding, we've decided to open the search for our new Brand Strategy Lead to help us enhance our brand positioning and ensure a seamless experience for our customers. By addressing our vulnerabilities head-on and fostering a culture of creativity, strategic expertise, and strong leadership, you will elevate the Doctolib brand to new heights.

**What you'll do**:
As our global Brand Strategy Lead at Doctolib, you will lead and take Brand Strategy to the next level to:

- Ensure a** consistent **and best-in-class brand experience across every user touchpoint
- Increase the perception of Doctolib as a** trusted** service among customers, prospects and patients
- Make Doctolib the most **known** Healthcare brand for patients and Healthcare practitioners in existing countries.
- Become the most **innovative** Healthcare brand in existing countries.

Reporting to your Global Brand & Communications Director, you will act as a **strategic advisor** to our senior marketing and design leaders as well as C-suite leadership and will have a strong impact in supporting our growth and trust objectives.

Your main missions will revolve around **brand strategy, brand equity protection and brand community building**.

Your responsibilities include but are not limited to:

- Shape and develop Doctolib's global brand strategy while supporting localization efforts;
- Adjust the brand's overall assets: platform, architecture (out of product), insights, out of product tone & voice
- Harmonize overarching narratives in close collaboration with Corporate Communications, Public Affairs, Design, Go to Market, Product Marketing, Employer branding
- Establish formal brand guidelines for the company
- Advise global and local teams on brand campaigns and assets
- Shape and drive future global corporate brand campaigns (if applicable)
- Ensure consistency and quality across all touchpoints and channels
- Drive brand agencies or support teams in doing so (brief, PMO);
- Take ownership of brand insights and measure overall awareness and perception
- Drive our cross-company Trust Program designed to improve our global brand perception as a trustworthy company
- Build a close knit community of brand experts across the company

**Asserting leadership within the company will be an important part of your job.**

**Who you are**:

- You are a seasoned brand expert with a proven track record in advising on global and local brand positioning, platform and architecture in dynamic Tech and/or product-driven companies
- You love figuring out the best way for a brand to show up and connecting the dots between several teams to shape overall brand narratives
- You are a strategic thinker capable of designing a long-term brand strategy
- You are a creative and innovative storyteller
- You have strong user-first mindset, with a natural tendency to put yourself in your users' and (internal) clients' shoes
- You are strong communicator with the ability to influence and embark others across all levels
- You have a strong expertise in brand measurement and analytics
- You have a native or near-native level in English

**Ideally, you also have**:

- Great copywriting skills
- The ability to train and coach others on your topics
- Worked in the healthcare industry
- Fluency in French, German and/or Italian
- At Doctolib, we believe in improving access to healthcare for everyone - regardless of where you come from, what you look like. This translates into our recruitment process: Doctolib is an equal opportunity employer. We don't just accept diversity at Doctolib, we respect and celebrate it_