Go-To-Market Manager

MissionThe Go-To-Market Manager role is critical to accelerating Vizzia's growth. You will be responsible for defining and executing GTM strategies for new markets and new offerings, end to end—from first exploration to first sale.Your objective: enable Vizzia to form a clear conviction on the viability of a new market (go / no-go), by building the framework, playbook, and assets required for a Sales team to take over. The role includes defining the experimentation framework with the CMO, then fully executing it through handover to the core business teams. ResponsibilitiesPhase 1: Market Intelligence & FrameworkIdentify and score high-potential new markets and geographies for VizziaCo-build the evaluation framework with the CMO (go/no-go criteria, success metrics)Conduct full market analysis: size, maturity, competitive landscape, regulatory barriersPhase 2: 0-to-1 GTM ExecutionDefine a precise ICP and a value proposition tailored to the target marketCreate and launch demand generation campaigns (content, outbound, events)Personally prospect and secure the first qualified meetingsPitch and close the first deals to validate product–market fitPhase 3: Industrialization & HandoverDocument all learnings in an operational playbookBuild the complete sales kit (battlecards, scripts, pricing, objection handling)Train and coach the Sales team on the new marketManage the handover and support the first opportunities through to signature Expected outcomesTimelineMonth 1: Ready to launchGo/no-go analysis framework validated by the CMO and presented to the Executive CommitteeClear market sizing and refined ICP (who, why, how much)Differentiated value proposition and competitive edge clearly definedRegulatory and legal compliance verified→ Green light to launch: campaign ready, attack angle definedMonth 3: Make a clear callGo/no-go decision taken and owned in front of the Executive CommitteeIf GO: first deal signed or active pipeline generatedIf NO-GO: full post-mortem and pivot to a new marketMonth 6: Scale the approachTwo GTMs run in parallel with the same level of rigorHandover completed: Sales team generates meetings without your involvementPlaybook usable by anyone on the teamMonth 12: P&L impactNew market delivering recurring ARR post-handover, on targetA significant share of the assets you created still actively used by SalesFully documented expansion and at least one success replicatedSuccess criteriaDecision lead time ≤ 4 weeks per market or geographyQuality of scorecards (reviewed by CMO / Executive Committee)Handover quality: complete pack delivered, training and shadowing completed, real adoption by Sales (pipeline generated < 30 days after handover) Profile we're looking forMust-haves2–5 years of experience in:Strategy consulting / Chief of Staff / Strategic SalesIdeally with a startup experience for hands-on executionStrong market analysis and strategic framing skillsAbility to personally execute (marketing, prospecting, first sales)Fully comfortable with Google Sheets (sorting, filtering, matrix calculations)Fluent English (C1 minimum)Nice-to-havesExperience in B2B SaaS / techAppetite for automation toolsStrong technical curiosity Team & growthReporting directly to the CMO, with frequent interaction with the Executive CommitteeVery high-impact roleStrong exposure to strategic decision-making CompensationTarget compensation: €80–95k total (€70–80k base + €10–20k variable)Variable tied to decision speed and quality (lead time, completeness, handover quality) Benefits Hybrid work "Contrat cadre" and RTT (between 8-12 per year depending on the number of public holidays in the current year) A Mac or PC depending on your preferences BSPCE 60% coverage of meal vouchers worth €9 per worked day / Sustainable mobility allowance Mutuelle (Alan) Offices located in central Paris (9th arrondissement) Annual offsite with the whole team and plenty of company events