Growth Lead H/F

Descriptif du poste

The
Growth Lead
will be responsible for
defining and executing the data-driven strategy
to
accelerate user acquisition
,
engagement
, and
monetization
across key European markets.

They will also
manage the current growth team
(one person in France). This role requires a blend of
advanced analytical skills
,
deep performance marketing expertise
, and
cross-functional leadership
to own the entire customer lifecycle from first impression to long-term subscriber/user.

Core Responsibilities

Strategy & Experimentation (The Growth Engine)

• Develop Growth Strategy: Define the overarching growth roadmap, setting ambitious but achievable KPIs (e.g., CAC, LTV, MRR, Subscription Conversions, Audience Reach) in collaboration with the CMO.
• Experimentation Leadership: Design, execute, and analyze a rigorous A/B testing and experimentation framework across all key touchpoints (website, landing pages, acquisition campaigns, email flows) with a focus on Conversion Rate Optimization (CRO).
• Cross-Functional Alignment: Act as a hub by partnering closely with Product, Editorial, Engineering, and Sales teams to ensure growth initiatives are aligned with product updates, content calendars, and overall business objectives.

Performance Marketing & Acquisition

• Channel Ownership: Own the budget and performance of paid and organic acquisition channels, including Paid Search (SEM), Paid Social (Meta, LinkedIn, TikTok), SEO, Email Marketing, and Affiliates across Europe.
• Localization & Scaling: Collaborate with local European teams to tailor campaigns, messaging, and creative assets for regional nuances, ensuring compliance with local data privacy laws (e.g., GDPR).
• ROI Optimization: Continuously monitor and optimize performance marketing campaigns to maintain a low Customer Acquisition Cost (CAC) while scaling Customer Lifetime Value (LTV).

Growth team management

• Team leadership: Build a clear vision to engage the team in, make sure it's aligned with Contexte's mission & the overall marketing machine.
• Team guidance: Make sure that the team is collecting and delivering relevant feedback to all parties involved in their work, build a clear training plan to ensure their skillset growth, be a presence that establishes trust and a high performance environment in the team
• Team enablement: Help your team engage with a healthy level of autonomy & entrepreneurship, building a clear framework so that they can experiment and engage in relevant endeavors on their own.

Data Analysis & Insights

• Advanced Reporting: Utilize advanced analytics tools (e.g., Google Analytics, Mixpanel, Amplitude, SQL) and data visualization platforms to deeply analyze user behavior, campaign performance, and funnel drop-offs.
• Actionable Insights: Translate complex data sets into clear, actionable insights and present performance updates and strategic recommendations to senior leadership.
• Attribution Modeling: Take the lead on improving marketing attribution modeling to accurately measure the contribution of each channel and investment decision.

Profil recherché

Required Technical & Hard Skills

• Growth Marketing Expertise: 5+ years of hands-on experience in a Growth or Performance Marketing role, ideally in a subscription-based or content-driven business.
• Management: at least 1 year of management of junior full time employees.
• Experimentation: Deep practical knowledge of A/B testing methodologies and Conversion Rate Optimization (CRO).
• CRM & Revenue tools: Hands-on experience with Salesforce (Leads, Accounts, Campaigns, Opportunities, lifecycle stages, scoring).
• Marketing automation: Experience with Pardot / Account Engagement, HubSpot, Marketo or equivalent, including nurturing flows, lead scoring and MQL → Sales handoff.
• Sales outreach & enablement: Familiarity with tools such as Lemlist, Mixmax, Outreach or similar, and understanding of Sales cadences and workflows.
• Data activation & enrichment: Experience with scraping, enrichment and activation tools (Captain Data, Phantombuster, Clay, Apollo, Kaspr, etc.).
• Reverse ETL & automation: Ability to connect data sources and activate insights across tools (Zapier, Segment, Hightouch, Census or equivalent).
• Data Proficiency: Advanced Excel/Spreadsheet skills (pivot tables, complex formulas) and ability to extract data for analysis.
• Language: Fluency in English is essential. Working proficiency in French is required (need to manage someone based in France).

Required Soft Skills & Leadership

• Exploration & System Building: Ability to build growth systems and processes in ambiguous, evolving contexts, before everything is fully structured.
• Data-Driven Mindset: Instinctive bias toward action and a compulsion to validate all decisions with data.
• Strategic Thinking: Ability to see the big picture and align short-term tests with long-term business and revenue objectives.
• Cross-Functional Collaboration: Proven ability to influence and lead projects without direct authority across diverse teams (Product, Tech, Editorial, Sales).
• Resilience & Adaptability: Comfortable operating in a fast-paced, high-pressure environment where priorities can shift rapidly in response to market changes or experiment results.
• Problem-Solving: Strong critical thinking and proactive approach to identifying bottlenecks in the funnel and devising creative solutions.
• Intent & Signal-Based Growth: Ability to leverage weak and strong intent signals (content consumption, pricing page visits, abandoned journeys, ghosted users) to drive activation and conversion.
• Sales-Centric Collaboration: Comfortable working closely with BDRs, Acount executives, acount managers, KAMs and Sales Ops, structuring feedback loops and operating in imperfect CRM environments.

Nice to Have / Strong Plus

• Experience in B2B media, subscription or Saas.
• Experience in mission driven organizations with high ethical standards
• Previous work on market exploration, secondary markets or new vertical launches.
• Strong interest in macroeconomic, political or regulatory topics.
• Experience collaborating with editorial or content teams.
• Ability to operate across multiple European markets with localization challenges.

Compensation & Career Progression

• Salary (Range dependent on experience & location): Between €65,000 and €80,000 annually.
• Progression Path: Successful performance in this role typically leads to promotion to Head of Growth.

Déroulement des entretiens

• Interview with our Recruitment Officer
• Interview with our CMO
• Case Study with our CMO and RevOps Architect
• Interview with the marketing team
• Interview with two members of the board

Qui sont-ils ?

Nous sommes Contexte, un média européen fondé en 2013. Nous produisons une information politique en profondeur pour permettre aux acteurs de la démocratie d'agir sur le monde.

Nous sommes radicalement indépendants, détenus à 100 % par notre équipe. Pas de publicité, pas de sponsoring, un seul modèle de revenus : l'abonnement.

Chez Contexte, nous publions une information rigoureuse, hiérarchisée et accessible. Elle permet de mieux comprendre son environnement, d'anticiper, de décider, de construire des positions plus solides — et, ce faisant, de mieux faire vivre la démocratie.

Nous nous adressons à tous ceux que les décisions publiques concernent au quotidien : des professionnels du public comme du privé, dans tous les secteurs, à tous les niveaux.

Nous sommes une centaine répartis entre Paris et Bruxelles, au sein de la rédaction et des équipes commerciales, finance, ressources humaines, marketing, tech, produit et design.