Alternant Vice-Président du Marketing H/F

il y a 2 semaines

Paris, France Digital Collège Temps plein

L'école Digital College recherche un(e) alternant(e) pour un poste de Vice-président du marketing au sein d'une entreprise partenaire du secteur culturel. Vos missions: Missions - Vice-président du marketing (VP Marketing) 1. Définir et piloter la stratégie marketing globale Définir la vision marketing à long terme, en alignement avec les objectifs business globaux. Traduire la stratégie d'entreprise en plans marketing concrets et mesurables. Positionner l'entreprise sur ses marchés clés, en anticipant les évolutions. Diriger la stratégie de marque, le positionnement, l'identité et la proposition de valeur. 2. Superviser tous les pôles marketing Encadrer et coordonner les directions : Marketing stratégique Marketing digital Marketing produit Communication et relations publiques CRM, growth, acquisition, branding, contenu, etc. Créer une organisation marketing agile, orientée performance et innovation. 3. Accélérer la croissance et le chiffre d'affaires Mettre en oeuvre des stratégies de génération de leads qualifiés, d'acquisition client, et de fidélisation. Travailler en étroite collaboration avec les équipes ventes, produit, finance et tech pour favoriser la croissance du revenu. Développer des stratégies de go-to-market, de lancement de produits, et d'expansion géographique. 4. Piloter le budget marketing et le ROI Définir, allouer et piloter le budget marketing global. Assurer une utilisation efficace des ressources : équipes, outils, agences. Mesurer et optimiser le retour sur investissement (ROI) des campagnes et actions marketing. 5. Suivre la performance, les KPIs et les tendances Définir et suivre les indicateurs de performance clés (KPI) : notoriété, part de marché, génération de leads, engagement, lifetime value, etc. Piloter une culture du "data-driven marketing". Réaliser une veille concurrentielle, technologique et sectorielle constante. 6. Représenter le marketing au sein de l'entreprise Être le porte-parole du marketing auprès du comité exécutif et du conseil d'administration. Défendre les orientations marketing en interne, dans une logique de transversalité et de collaboration. Participer à la stratégie globale de l'entreprise, aux prises de décisions clés et au pilotage de la transformation. 7. Développement du leadership marketing Attirer, recruter et développer des talents marketing de haut niveau. Créer une culture de l'innovation, de la performance et du travail collaboratif. Encourager les pratiques éthiques, inclusives et durables dans les actions marketing

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