Business Development Representative EUROPE

Il y a 3 mois

Marseille, Provence-Alpes-Côte d'Azur, France Letsignit Temps plein

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Context : In a high-growth context, we are strengthening our sales team with a Business Development Representative EUROPE (BDR) role focused on intelligent prospecting and opportunity creation. Our prospecting is not limited to pure cold outreach: it combines classic outbound, interest signals (inbound, marketing, product), and targeted research to engage the right accounts at the right time. The goal is simple: generate qualified sales meetings for the closing teams. Main Mission : As a BDR for the european market, you are responsible for creating new sales opportunities, from account identification to booking qualified meetings, using multi-channel and multi-sequence approaches. Your

Responsibilities:
1) Prospecting & Account Activation Conduct multi-channel prospecting activities: cold calls, emails, LinkedIn Leverage interest signals when available (inbound leads, marketing, product) When signals are absent, identify relevant entry points through research Target and contact B2B Mid-market accounts Adapt the approach based on the prospect’s level of maturity 2) Research, Qualification & Meetings Analyze accounts: challenges, organization, context Identify and map the right contacts (decision-makers, influencers) Effectively qualify needs and potential Create value from the first interactions Secure truly qualified sales meetings Maintain a clear and predictable sales pipeline 3) Sequences, Messaging & Continuous Improvement Build and execute multi-touch prospecting sequences Adjust messages and angles according to accounts and contacts Test and optimize scripts, sequences, and approaches Share field feedback with Sales & Marketing teams 4) Sales Stack & Performance Work with a modern sales stack : CRM, outreach tools, calling solutions, LinkedIn, chat, SaaS tools Keep the CRM rigorously up to date Track KPIs: activity, response rates, meetings, opportunities Contribute to continuous improvement of sales processes Minimum 2 years of experience in B2B sales / prospecting Solid experience in cold calling, with interest in signal-based selling Comfortable with Sales tools and SaaS environments Curious, structured, and performance-oriented mindset Fluent English required (C1/C2) Hunter mentality, tech-savvy Pre-screening call with HR : general discussion on background, motivations, and expectations, verification of basic requirements for the role. Interview with the manager : assessment of role fit, technical skills, and execution capabilities. Second interview with the manager + practical exercise : deep dive on remaining points, problem-solving on concrete cases, mini-sequence, and call simulation to test operational skills.

Business Development Representative EUROPE

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