CRM Manager
Il y a 3 mois
Company Description
Orient Express
Orient-Express embodies the refined nomadic spirit of travel, inviting each traveler to a place where the journey is the destination. Bringing awe-inspiring travel experiences to a new generation of adventurers, its exceptional portfolio includes The Orient-Express, with its original carriages reimagined as the new embassy of French luxury; La Dolce Vita Orient-Express, a train embodying the 'Made in Italy' way; Orient-Express Silenseas - the world’s largest sailing ship; and hotels coming to Rome and Venice.
Progressively shaping the future of luxury hospitality, Orient-Express is focusing on employee journey and growth.
Job Description
Ensure the proper implementation of CRM system to provide an effective sales funnel following Accor best practices Develop marketing techniques to increase Orient Express databases Monitor customer relation strategies by building a strong brand campaign calendar Create, design and manage brand campaign using Marketing Activation tool Follow and coordinate campaign calendar between Accor, Orient Express and its assets Build workflows to streamline sales and marketing processes Dynamize existing workflows and strategies and coordinate the content calendar Suggest new methods to address customers' needs using existing or new technologies Update accounts and contacts in the CRM system if necessary Track marketing metrics and trends Conduct market research to follow trends and competition Define and implement a platform to leverage assets local databases in all relative activities such as F&B, Spa and Retail, for brand level promotion across the portfolio. Reporting directly to the VP Digital, CRM & Loyalty
Qualifications
A minimum of 3 - 5 years’ experience as a CRM manager Experience in data extraction and driving projects: not afraid to put hands in systems Analytical, data-driven, and well-versed in spreadsheets Comfortable working in a matrix environment Autonomous and team player Thinker and Doer Excellent English, both verbal and written Energetic, smiling, and passionate to his/her work. Knowledge of hospitality is a plus Innovative approach to work
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