CDI - Manager Marketing Opérationnel (F/H/X)
Il y a 7 mois
NEUILLY SUR SEINE, FR
Operational Marketing Manager (M/F/X)
At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves. We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the EXTRAORDINARY in each of us.
As part of the Omnichannel Operational Marketing team, the role of the Operational Marketing Manager EME is key to the implementation of Sephora's institutional activations and projects. He/she develops retail and digital marketing projects considering all touchpoints to create enchanting for client and business successful campaigns.
You will excel and enjoy this position if you are ready to actively handle the following missions :
Category strategy
Contribute to building the marketing strategy for the category in collaboration with the Offer team and digital marketing experts (CRM, social media, brand marketing, media, etc.) and retail. Lead major merchandising changes for the category with the visual merchandising team. Grow the category in Europe.Institutional animation development:
Contribute to the creation of omnichannel animation concepts and manage their development, from brief to country deliveryPrepare agency briefsEngage 360° teams (studio, digital, social media, CRM, Offer, merchandising, training, ..) to deploy strong and innovative activation schemesCoordinate tests, order tracking, and productionPrepare meetings with up-to-date and precise presentation materials, draft meeting summaries, etc.Develop studio briefs (retail + digital)Lead and coordinate the construction of animation product assortment with the category managers Analyze the deployment and results of activations and lead the creation of these 360 reports to then propose recommendations. Monitor market practices and innovations to constantly improve our animations.
Institutional Projects
Country support:
Be the key contact for countries in the deployment of animations and in the region. Ensure constant exchanges to help them and take their feedback on the implementation of animations. Supervise local implementations. Share insights and best practices.Do not hesitate to
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