Senior Manager, Human Insights
il y a 2 semaines
Description
Summary:Job Title: Senior Manager, Human Insights
Location: Europe Flexible Location
As a business, The Coca-Cola Company is constantly evolving – we develop new products, acquire great brands and pioneer new ways of doing things. We sell four of the world's top five non-alcoholic sparkling drinks and 3,600+ products in over 200 countries, including water, juices, energy drinks, and even tea and coffee. Working here is more than working for the global beverage leader, it’s an opportunity to be a part of something that can positively impact the world. We’re accelerating our momentum to become a Total Beverage Company by putting people at the heart of our business and everything we do – innovating to give people the drinks and package sizes they want, building our eCommerce capabilities, working towards our vision of a World Without Waste, and more.
The Insights Senior Manager will support the Sparkling Category Insights Director. This position is instrumental to learn, expand, ignite, and implement the categories weekly+ growth in Europe. It needs to have good influential skills with expertise and experience. This role represents a significant opportunity for an individual expert that thrives in fast transforming environment, anchored in expertise experience, business knowledge and people influencing skills. This role will provide the opportunity to gain critical influential experiences and partnering with category teams co-creating a competitive advantage for the company.
What You’ll Do for Us:
Drives the category Insights learning plan and category insights activities, comprising future consumption and shopping tensions and trends, application of behavioral science, consumer segment, cohort and culture understanding . Conceptualize frameworks and research models for diverse marketing and consumer insights problems, tackling structured and unstructured problems coordinating all phases of analysis from formulation to conclusions / recommendations. Dare to be Insights (consumer) voice to each of our stakeholders focusing on Business questions, leveraging the value of the human narrative vs just focusing on numbers and pure marketing research. Leverage large amounts of data and qualitative insight, iterate with research and technology vendors and able to design effective and efficient insight programs to address business questions. Orchestrate multiple stakeholders , delivering the highest priority and enterprise wide insight solutions, in a holistic fashion. Human Insights Function network contribution , share insights from Category and learnings, capabilities development on critical disciplines, and apply best practices from the global Human Insights network When required provide insights consult support for related center functions (SRA, Licensing, PAC etc.) Collaborate in a network against project goals.Qualifications & Requirements :
Bachelor’s degree required 8+ years of experience in Consumer Insights, Market Research, Analysis, Shopping insights, preference for additional Marketing, Innovation, experience. Proven Knowledge of key research tools. Keen on innovative and agile ways to answer questions, focusing on how insights will be activated. Ability to effectively communicate and collaborate with key stakeholders (Category Leads OU Human Insight leads, Platform Services, Marketing Performance, and IMX leads) and ensure alignment Comfortable in high pressure and uncertain environmentsWhat We Can Do for You:
Iconic & Innovative Brands : Our portfolio represents over 250 products with some of the most popular brands in the world and we’re always expanding Expansive & Diverse Customers : We focus on diversified and large range of customers each day Critical experiences : We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day Growth Culture : learning organization with a bias for action, fully empowering curious individuals to leverage our global network and a wealth of human insights to deliver amazing results.Skills:
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