Operational Marketing Manager

il y a 1 mois


Courbevoie, France Idemia Temps plein

Since our founding, IDEMIA has been on a mission to unlock the world and make it safer through our cutting-edge identity technologies. Our technology leadership makes us the partner of choice for hundreds of governments and thousands of enterprises in over 180 countries, including some of the biggest and most influential brands in the world. In applying our unique expertise in biometrics and cryptography, we enable our clients to unlock simpler and safer ways to pay, connect, access, identify, travel and protect public places – at scale and in total security.

Our teams work from 5 continents and speak 100+ different languages. We strongly believe that our diversity is a key driver of innovation and performance.

Purpose

This role performs tasks across different areas like Market Research and Analysis, Field Marketing, Product Marketing, Communications, Promotional Marketing, Marketing Operations and Creative Marketing

Key Missions

Defines targeted customer segments and associated messaging Develops market strategies and plans Manages branding, advertising, promotional and communications budgets Creates and coordinates the production and distribution of advertising and promotional materials Works with relevant departments, e.g. Sales for Demand Generation Creates brand awareness in the organization Gathers, analyzes, and interprets marketplace trends and customer data to understand, model and predict market environment Prepares advertising and promotional materials Monitors market environment, trends, competition, regulation to support Business activities Researches competitor strategy and development Monitors media coverage

Profile & Other Information



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