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Il y a 3 mois
As part of the Global Digital & Omnichannel team, reporting to the E-Business & Performance Marketing Director, you will BE primarily responsible for the deployment and localization of the Performance Marketing strategy across the zones, focusing mainly on Paid Search and Social Media channels, setting-up clear objectives, guidelines, performance standards to maximize E-commerce sales and optimize the return of investment (ROIs).
The role is highly cross-functional, collaborating with local Performance Marketing stakeholders across 5 Regional Offices worldwide, but also with various transversal team at HQ level.
You will also BE one of the key points of contact with LVMH Group, Tech Partners, and media platforms to support each Regional Office in fulfilling their local objectives and requirements.
You will manage a team of 3 talents.Maternity Leave Replacement
6-months cover period (August January 2025)
Lead the Global Performance Marketing strategy & roadmap to support the local E-commerce & omnichannel business objectives.
- Build and share Global Performance Marketing strategy, including actionable guidelines by paid media channel, format, and tactic (e.g. Paid Search, Paid Social, Display), to deliver measurable business objectives (ex. ecommerce revenue, profitability, recruitment).
- Collaborate with local and regional Ecommerce & Performance Marketing managers to collect local requirements based on local specificities and identify key opportunities within their markets.
- Ensure constantly the coherence of Performance Marketing campaigns within the global communication calendar for collection launches and key commercial moments (e.g. gifting festivities), partnering with crossfunctional teams including Business Units, Communication (Media, social media, E-PR), Digital (eMerchandising, Content) and CRM.
- Build and execute audience planning strategies in partnership with CRM and data factory teams working on targeting and personalized journeys to recruit new clients and develop existing ones.
- Work collaboratively across LVMH group stakeholders, local agencies, media platforms, and technical partners to identify new business opportunities or tackle specific pain points to support local teams.
- Define & deploy the global KPI framework to BE used by local teams & agencies to ensure unified campaign performance metrics across regions.
- Partner with internal Data teams and external partners to develop best in class measurement and analytics solutions through data monitoring, attribution and dashboarding solutions.
- Ensure each regional team set relevant & ambitious business objectives matching their annual budget and strategy by channel and tactic and remains agile in optimizing their strategies based on regular performance checks with local agencies.
- Continuous monitoring of key KPIs and assessment of the effectiveness of the Performance Marketing campaigns to report weekly and monthly in a clear and actionable way to inform stakeholders on campaign results and best practices sharing across regions.
- Minimum 10 years media experience, with a strong background in digital and performance media, campaign measurement and analytics, data governance & utilization, and AdTech/MarTech platforms. Agency or consulting experience preferred.
- Proven experience with media activation in social platforms, programmatic DSPs, search, and affiliate marketing, and strong relationships and knowledge of key media platforms & publishers and tech partners.
- Digitally fluent, with the ability to translate sophisticated and technical media concepts into clear and useful language. Strong technical knowledge and experience planning/parleying crosschannel partnerships.
- Demonstrate a passion and understanding of the luxury category.
- Exceptional relationship builder with a strong service orientation and proven record to influence others; a reputation for flexibility and solutionoriented thinking.
- Detail oriented and highly organized; able to prioritize and lead multiple simultaneous projects and manage complex relationships.
- Ability to work autonomously and remotely, entrepreneurial, and upbeat with a genuine curiosity about media, retail, and luxury ecosystems. Experience in the luxury goods, retail, and/or CPG is a plus.
