Strategic Planner

il y a 5 jours

Paris, France YKONE Temps plein

Strategic Planner (H/F) - Paris


ABOUT US

YKONE is a global influence marketing-led group with a creative DNA, empowered by data. Since 2008, we have been helping iconic brands from the travel, fashion, luxury and beauty industries to connect with, engage or grow their audience through crafted stories and spread by powerful and creative influencers. Our clients include Nespresso, Boss, Clarins Group, TAG Heuer, Estée Lauder Group, Chopard, Prada, Shiseido… as well as several Tourism Offices in the world (Visit Abu Dhabi, Visit Turkey, Visit the USA…). As a group, YKONE fosters a responsible attitude by engaging committed actions: client’s satisfaction, diversity & inclusion, environmental sensitization and carbon footprint calculation. Headquartered in Paris, YKONE has offices in Milan, Dubai, Berlin, Munich, Abu Dhabi, Geneva, Riyadh, Hong Kong, Shanghai and Las Vegas.


Are you passionate about communication, digital and influence? Do you want to evolve in a multicultural environment and work for the most beautiful luxury brands? Join Ykone to strengthen the strategic center and participate alongside the project and creative team in exciting projects. As a Strategic Planner, you will be responsible for defining the strategic direction of influencer or 360 marketing campaigns, based on in-depth analysis of data, market trends and consumer insights.


YOUR MISSION

Market analysis and competitive intelligence:

  • Conduct research on market trends, consumer behaviors and competitor actions.
  • Identify communication opportunities for the brand, based on quantitative and qualitative data.
  • Analyze past campaign performance to learn insights.

Definition of brand strategy:

  • Collaborate with creative teams to develop innovative strategic concepts that meet consumer needs while respecting brand values.
  • Create clear and inspiring strategic briefs for creatives and production teams.

Consumer understanding and segmentation:

  • Study and segment the target audience through consumer insights and qualitative studies (focus groups, interviews, surveys, etc.).
  • Develop personas and understand the deep motivations of consumers in order to better adapt messages and campaigns.

Development of the communication strategy:

  • Define the communication objectives for each campaign (awareness, engagement, conversion, etc.).
  • Choose the appropriate communication channels (digital, traditional media, events, etc.) and propose an omnichannel approach.

Performance monitoring and measurement:

  • Monitor the impact of communication actions on commercial results and brand perception.
  • Analyze post-campaign data and make recommendations to optimize future strategies.

Cross-team collaboration:

  • Work closely with creative teams, project managers, data and media experts to ensure consistency of the communication strategy.
  • Participate in client meetings to defend the strategic vision and ensure that campaigns meet set objectives.


WORK EXPERIENCE & EDUCATION

  • Higher education in marketing, communication, social sciences, or business school.
  • At least 3 to 5 years' experience in a similar role, preferably in an advertising, communications or consulting agency.
  • Mastery of data analysis tools and presentation software (Excel, PowerPoint, etc.).



YOUR SKILLS

  • Analytical skills: Ability to interpret market data, consumer studies and generate strategic insights.
  • Strategic creativity: Knowing how to think creatively and originally while remaining focused on business objectives.
  • Excellent communication skills: Know how to write clear and convincing briefs, present ideas effectively and influence stakeholders.
  • Knowledge of media and digital trends: In-depth understanding of digital platforms, social networks and new consumer trends.
  • Collaborative spirit: Ability to work in a team with creatives, designers and project managers.


THE OPPORTUNITY

  • Position based in Paris 75009
  • 3-4 days a week office requirement (others on remote)
  • Salary to be negotiated based on experience
  • Lunch voucher 10€ per day (60% employer) and Transport remboursement (75% employer)



As an international communication group, YKONE very much values diversity and inclusion. All qualified applicants will receive equal consideration for employment without any discrimination relating to age, gender, identity, ethnicity, religion, sexual orientation, national or social origin, or disability. YKONE managers are supportive of flexibility and autonomy. Home office rules are detailed in a chart that guarantees each team works in fair conditions. The personal data collected is intended for Ykone and is used to evaluate your application. The data collected is exclusively intended for the people in charge of your recruitment. Unless you object, this information will be kept for a maximum of 2 years by Ykone in accordance with Regulation (EU) 2016/679 of April 27th, 2016 on the protection of personal data and the amended « Informatique et libertés », law of January 6th, 1978. You have the right to access, rectify, port, delete and limit the processing of your personal data, as well as the right to communicate directives of your personal data after your death. You can exercise your rights by contacting Ykone's DPO at the following address: data@ykone.com.

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