Market Intelligence Coordinator
Il y a 2 mois
PURPOSE OF THE ROLE
Support all customer and market insights activities related to Brand and advertising for the European market
Using this knowledge as a base, lead transformation of Nissan into a strategic foresight organization which deeply understands the consumer and leverages these insights to create world class competitive products and marketing.
MAIN TASKS/RESPONSIBILITIES
- Manage Nissan Brand Equity Tracking for EUR:
- survey management
- analysis of findings
- reporting and recommendations to key stakeholders
- Manage all advertising pre
- and post-tests: manage surveys and deploy recommendations
- Support the management of the Marketing Mix Modelling tool for European countries
- Support research needs in terms of customer experience, on
- and offline
- Communicate proactively with external constituents including advertising agency, media agency and research firms as well as Alliance partners
- Maintain a constant communication with Global Insights teams in our headquarters in Japan
DESIRED EDUCATION/PROFESSIONAL EXPERIENCE AND SKILLS
- Master’s Degree in Business/marketing/economics
- Minimum 2 years working experience, ideally in a research environment
- At ease with data
- Excellent written and oral communication skills in English
- Proactive self-starter who strives for results
- Great analytical and story-telling skills.
- People oriented
Montigny Le Bretonneux Yvelines France
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