Responsible CRM

Il y a 6 mois


Paris, France AB InBev Temps plein

Seniority Level: Mid-Senior Level

Ownership

Responsible CRM / Retention Lead (Lille - Paris)

Mission:
Maximiser l’engagement et la rétention de nos clients via différents canaux de communication. Cela passe par une bonne compréhension des différents parcours client et l’élaboration d’une stratégie de fidélisation clients performante. Vous aurez une opportunité de travailler dans nos locaux à Paris mais nous vous demanderons de vous rendre à Fretin à la base mensuelle.

Ambition. Curiosité. Résilience.

Ces 3 mots vous décrivent et vous animent ? Rejoignez-nous

Ton rôle:
Management
- Manager une équipe de chefs de projet et chargés de campagnes CRM, favorisant le développement des compétences et l'autonomie.
- Collaborer et partager les résultats des actions et best practices auprès des pairs des autres BU et auprès des stakeholders.

Pilotage de la base de données clients
- Veiller à l’évolution de la structure de la base de données clients et mesurer l’impact des différents dispositifs commerciaux sur son activité.
- Établir le profil des populations cibles grâce à une segmentation de la base de données clients / prospects avec l’aide de l’équipe data (segmentations, scores...).
- Écrire le forecast du nombre de clients actifs 12M et suivre l’atteinte des objectifs (rétention, anti-churn et réactivation).

Stratégie & planification:

- Identifier les KPI’s et les stratégies par canaux (dont l’app), par marques et par moments de consommation,, et évaluer leur performance.
- Comprendre les besoins des prospects et clients et les transformer en plan d’action opérationnel au niveau « CRM smart data » et « CRM marketing ».
- Développer une stratégie de test&learn afin d’optimiser les performances.
- Manager la pression marketing et garantir le maintien de la base d’optin.

Pilotage des projets CRM/ Fidélisation

Programme de fidélité, programme de parrainage, personnalisation, plateforme e-commerce, abonnement.
- Animer le cycle de vie client autour des nouveaux programmes de fidélisation.
- Prioriser la roadmap des projets en fonction des enjeux business et stratégiques.
- Veiller à la rentabilité des programmes, des campagnes et des investissements engagés vs les objectifs fixés.
- Établir une matrice de passage en lien avec l’équipe data pour évaluer l'efficacité du programme et apporter des actions correctives.
- Contrôler les utilisations des programmes pour éviter la fraude.

Ton profil:

- Tu justifies de 5 ans d’expérience en CRM/Expérience client, dans l’idéal dans un environnement e-commerce.
- Tu connais des outils CRM et a une expérience en CRM Automation (Bloomreach est un plus).
- Doté(e) d’une sensibilité commerciale et client forte, tu maîtrises les différents canaux d’activation et de génération du revenu client.
- Tu seras ouvert à relocaliser au siège à Paris ou Louvain après 2-3 ans de mission.
- Très organisé(e) et avec le sens du détail, tu fais preuve de leadership pour mener à bien tes projets et respecter les délais.
- Proactif(ve) et autonome, tu comprends les enjeux business et tu es force de proposition.
- Tu es rigoureux(se), doté(e) d’une logique ROIste et es tourné(e) vers les résultats.
- Tu es à l’aise avec les chiffres et tes qualités relationnelles et analytiques sont reconnues pour convaincre tes interlocuteurs.
- Tu es sensible à l'accompagnement et la montée en compétence de tes équipes.
- Tu maîtrises l’anglais à l’écrit et à l’oral.

Tes bénéfices:

- Une prime fixe conventionnelle de minimum 2/3 d’un mois de salaire. Salaire de base annuel sur 12,66 mois.
- Un bonus de performance selon les règles en vigueur.
- Une mutuelle d’entreprise
- Des titres restaurant d’une valeur faciale de 8 €, 4€ à charge du salarié
- Un code de réduction personnel sur le site marchand
- Un CSE
- Des opportunités professionnelles à travers le groupe ABI
- Le plaisir de célébrer régulièrement des évènements

Cette incroyable opportunité ressemble au job de vos rêves? Postulez dès maintenant

LI-ABI ZoneEUR


  • E-crm Project Manager

    Il y a 2 mois


    Paris 19e, France Center Parcs Europe Temps plein

    The DM Country Coordinator will participate in the creation and execution of B2C direct marketing campaigns for the Center Parcs brand in the French market. The coordinator is responsible for: - Growing the database through lead generation campaigns. - Successfully creating, adapting, and executing specific CRM campaigns tailored to the local market across...

  • CRM Senior Associate

    Il y a 6 mois


    Paris, France Euronext Temps plein

    Euronext Corporate ServicesThe Euronext Corporate Services team is composed of over professionals that combine a strong local footprint across Europe with a deep understanding of global capital markets. They help organisations, both listed and non-listed, private and public, make the most effective use of capital markets and run more efficiently.Euronext...

  • Digital CRM Strategist

    il y a 2 semaines


    Paris, Île-de-France DAZN Temps plein

    Company OverviewAt DAZN, we're revolutionizing the sports industry by providing fans with access to their favorite games and events anytime, anywhere. We're a team of innovators, game-changers, and pioneers who are passionate about delivering an exceptional customer experience.Job DescriptionWe're seeking a highly skilled Digital CRM Strategist to join our...

  • CRM Specialist aa11

    Il y a 6 mois


    Paris, France Adevinta Temps plein

    The right career for all Created in 2006, leboncoin.fr is an exchange platform that simplifies access to consumption, favors local relations and makes digital a tool at the service of all. leboncoin is positioned as a digital, economic, societal, innovative player, always with the same objective: to facilitate all day-to-day exchanges for all of our users....

  • CRM Lead

    il y a 3 semaines


    Paris, France Luko by Allianz Direct France Temps plein

    ?This role is based in Paris with flexible remote work.Your mission in the team:As Lead CRM, you’ll be responsible for managing and elevating Customer Marketing at Allianz Direct France.You will play a pivotal role in driving customer acquisition, engagement, and retention across both Home and Travel insurance markets.Working closely with the VP of...

  • CRM Lead

    il y a 4 semaines


    Paris, France Luko by Allianz Direct France Temps plein

    ?This role is based in Paris with flexible remote work.Your mission in the team:As Lead CRM, you’ll be responsible for managing and elevating Customer Marketing at Allianz Direct France.You will play a pivotal role in driving customer acquisition, engagement, and retention across both Home and Travel insurance markets.Working closely with the VP of...


  • Paris, Île-de-France Salesforce Temps plein

    We are seeking a highly skilled Salesforce CRM Account Manager to join our team in France. This role will be responsible for developing and executing sales strategies to drive revenue growth within assigned accounts.About the RoleAs a Salesforce CRM Account Manager, you will work closely with cross-functional teams to identify new business opportunities and...

  • CRM Specialist

    Il y a 6 mois


    Paris, France Adevinta Temps plein

    The right career for all Created in 2006, leboncoin.fr is an exchange platform that simplifies access to consumption, favors local relations and makes digital a tool at the service of all. leboncoin is positioned as a digital, economic, societal, innovative player, always with the same objective: to facilitate all day-to-day exchanges for all of our users....

  • E-crm Project Manager

    Il y a 2 mois


    Paris, France Pierre & Vacances Temps plein

    Description du poste **Métier**: - Fonctions support - Ventes & Marketing - Digital**Contrat**: - CDI**Temps de travail**: - Temps complet**Intitulé du poste**: - e-CRM project manager H/F**Description de la mission**: - The DM Country Coordinator will participate in the creation and execution of B2C direct marketing campaigns for the Center Parcs...

  • Analyst, CRM Business

    il y a 1 mois


    Paris, France Sage Temps plein

    **Nom du poste à pourvoir** Analyst, CRM Business & System Design **Description du poste** Job purpose: The Analyst of CRM will be responsible of CRM process development and improvements for Sales and Customer Services. This role will be defining and continually reviewing global process to be implemented in our CRMs to ensure we put the customer first...


  • Paris, France Le Wagon Temps plein

    **About us**: Le Wagon is a global leader in immersive tech training. Our mission is to train people from all backgrounds in coding, data and product skills, give them the best learning experience of their life, and help them accelerate in their career. We also help companies become more data-driven by leveraging their data and unlocking their employees’...

  • Head of Sales

    Il y a 6 mois


    Paris, France Omega CRM Temps plein

    **Omega CRM is a Merkle & Dentsu company, leader in development of Customer Experience services, with +20 years of experience in the use of Technology applied to Marketing and providing a unique Customer Relationship with mainly focus on Innovation is looking for a Head of Sales to drive and consolidate our business growth in France. With direct reporting to...

  • Analyst, CRM Business

    il y a 7 jours


    Paris, France Sage Group plc Temps plein

    Nom du poste à pourvoir Analyst, CRM Business & System Design Description du poste Job purpose: The Analyst of CRM will be responsible of CRM process development and improvements for Sales and Customer Services. This role will be defining and continually reviewing global process to be implemented in our CRMs to ensure we put the customer first on...

  • IN-STORE CRM Manager

    Il y a 5 mois


    Paris, France Miu Miu Temps plein

    Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. The Group, a world leader in the luxury sector, operates in more than 45 countries with the PRADA, Miu Miu, Church’s and Car Shoe brands, and has employees of over 100 nationalities. The acquisition of Pasticceria Marchesi 1824 has marked...

  • CRM Assistant

    Il y a 2 mois


    Paris, France Deckers Brands Temps plein

    At Deckers Brands we don’t just create shoes, we create lifestyles. We are about opportunity. Opportunity to create, to grow and to have an impact. We want all our people to be as successful as they can be, to reach their full potential. We want to positively impact the world, whether that be with our Be Good, Do Good community involvement, or through...

  • Analyst, CRM Business

    il y a 2 jours


    Paris, France Sage Group plc Temps plein

    Nom du poste à pourvoir Analyst, CRM Business & System Design Description du poste Job purpose: The Analyst of CRM will be responsible of CRM process development and improvements for Sales and Customer Services. This role will be defining and continually reviewing global process to be implemented in our CRMs to ensure we put the customer first on...


  • Paris, France Kryptos Technologies limited Temps plein

    TasksBusiness Analyst ( Healthcare Pharma/ Digital e commerce/ CRM)Job location: Paris FranceJob type: 3months contract with possible extensionBusiness Analyst PHARMA Safety/ PharmacovigilanceExperienceJob Description: In this role consultant will be working as a SME on Safety/ Pharmacovigilance industry transformation group for pharma R&D value chain. Will...

  • Onsite & CRM Intern

    Il y a 3 mois


    Paris, France Vestiaire Collective Temps plein

    Vestiaire Collective is the leading global online marketplace for desirable pre-loved fashion. Our mission is to transform the fashion industry for a more sustainable future by empowering our community to promote the circular fashion movement. Vestiaire was founded in 2009 and is headquartered in Paris with offices in London, Berlin, New York, Singapore, Ho...

  • Head of CRM

    il y a 1 mois


    Paris, France HomeExchange Temps plein

    CRM is key in our growth strategy since it is focused on lead conversion, member retention and reactivation. Directly reporting to our CMO, you will be responsible for our blast, automation, and transactional strategy and operation worldwide, including multi-channel campaigns (email, push app, in-app, SMS). Managing a team of 5 persons, you will work closely...


  • Paris, France Rimowa Temps plein

    **Position**: Welcome to **RIMOWA **, the first German House of the LVMH Group. We are an international company whose mission is to create the essential tools for a life of travel. For over 120 years, we have been dedicated to developing unique products where function coexists with luxury, heritage with innovation, and craftsmanship with design. As CRM IT...