E-crm Project Manager
il y a 4 semaines
The DM Country Coordinator will participate in the creation and execution of B2C direct marketing campaigns for the Center Parcs brand in the French market. The coordinator is responsible for:
- Growing the database through lead generation campaigns.
- Successfully creating, adapting, and executing specific CRM campaigns tailored to the local market across various direct channels (online and offline).
- Understanding client behavior in the market and providing recommendations to optimize the CRM strategy in alignment with the Client Value team.
- Responsible for expanding the French customer database by initiating and managing effective lead generation campaigns.
- Excellent French Language Skills: Proficient in French with the ability to craft high-quality, engaging written content.
- Open-mindedness towards new technologies: Eager to embrace new technological developments, such as Artificial Intelligence (AI).
- Self-Confidence: Demonstrates strong self-assurance in decision-making and taking initiative.
- Team Player: Ability to work effectively within a team, collaborating with colleagues and stakeholders.
- Adaptability: Skilled in adapting CRM campaigns to suit the local market's needs and preferences.
- Analytical Skills: Capable of understanding client behavior and providing valuable insights to optimize CRM strategies.
- Communication skills: Excellent verbal and written communication skills for clear and effective messaging.
- Experience in digital marketing/CRM: Previous experience in direct marketing campaigns, lead generation, or CRM is a plus
We are looking for someone who is passionate about digital marketing and eager to contribute to our team's success through innovative strategies and a deep understanding of the French market.
Type d'emploi : CDI
Statut : Cadre
Rémunération : 35 000,00€ à 38 000,00€ par an
Lieu du poste : En présentiel
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