Product Marketing Specialist
il y a 2 semaines
**Company Description** About QIMA**
At QIMA, we are on a mission to offer our clients smart solutions to make products you can trust.
Operating in over 100 countries, we serve the consumer products, food, and life sciences industries and help more than 30,000 brands, retailers, manufacturers, and growers achieve quality excellence.
We combine on-the-ground expertise with digital solutions that bring accuracy, transparency and intelligence for quality and compliance data.
What sets us apart is our unique culture. Our 5,000 Qimers live and make decisions every day by our QIMA Values. With client passion, integrity, and a commitment to making things simple, we disrupted the Testing, Inspection, and Certification industry. Are you ready to hop on this exciting ride with us and help us achieve our mission?
As a Product Marketing Specialist, your primary responsibility will be to work closely with the Marketing team to help execute go-to-market strategies that promote product awareness, engagement, and adoption. This role will be instrumental in driving QIMA’s product-led growth strategy. You will work closely with cross-functional teams, including Product, Sales, and the wider marketing organisation to ensure the product’s success in the market.
**Key Responsibilities**:
1. You will support the pre-launch phase by conducting market research and competitive intelligence to identify gaps and insights that will contribute to the product strategy.
2. You will also participate in promoting new features and products by supporting the planning and execution of upcoming launches across different channels.
3. Your role will also include supporting the creation of marketing materials such as blog articles, social media posts, product guides, and presentations to communicate the value of our products effectively.
4. Additionally, you will participate in the development of sales enablement materials, including sales presentations, product sheets, and FAQs, to empower the sales team with the necessary tools.
5. Lastly, you will monitor and analyze key performance metrics to measure the effectiveness of marketing initiatives and provide insights for continuous improvement.
**Qualifications**
In order to succeed in this role, you should have:
- Strong analytical and problem-solving skills.
- Proven track record in developing successful product marketing strategies and experience in launching new products or features.
- Product marketing: positioning, messaging, market analysis, pricing.
- Growth: marketing funnel, campaigns, performance monitoring.
**Education & Experience**
- Graduated from a Master's degree in Marketing, Business, or Communication fields with 2-3 years’ experience.
- You should have strong written and verbal communication skills in **English** with the ability to create compelling content.
**Additional Information
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