Product Marketing Manager
Il y a 6 mois
At Rise Up, we have an ambitious goal: to inspire and empower everyone to continuously develop skills.
We help our clients to keep and grow their power thanks to our unique Blended Learning Platform. More than just a tool, Rise Up is a complete solution including a strong technological know-how and a learning expertise that allows us to support our clients in the creation and development of today’s and tomorrow’s training services.
We’re growing fast, with our community of 2 million learners in 60 countries Over the years, Rise Up expanded its footprint in UK and Europe: France, Luxembourg, Belgium, The Netherlands, Germany,... But there’s still a lot more we want to achieve.
**Poste**:
As Product Marketing Manager, you will represent the voice of our customers, ensuring their understanding of our product value, awareness of new products and features and maximizing adoption levels.
Reporting to the Chief Marketing Officer, **you will work closely with Daria, our Marketing Product Manager Senior, the Product Teams** and **every stakeholder.**
**Key Responsibilities**:
- Conduct market research, stay abreast of competitor positioning and obtain insights into customers’ usage of current products.
- Plan and participate in the launch of new products and features. Develop the associated content and messaging and liaise with the marketing communication (customer interviews, testimonials, piece of thought material for events,...) on the appropriate formats and channels
- Own the internal messaging and ensure that all client facing assets (website, collateral, FAQs) adhere to the messaging guidelines.
- Develop sales tools to ease the product presentation and positioning vs market requirements and competition.
- Collect Sales teams feedbacks and analyze business impact.
- Lead and drive Beta testing loops with the Rise Up customers, to get insights on new features.
- Make data-driven decisions when framing hypotheses, determining product-market fit, evaluating campaign performance, and setting goals
- Take a diplomatic leadership approach to involve stakeholders early and get cross-functional work done; be a proactive leader and decision-maker
- Use sound product sense in marketing every day: identify the problem we are solving for, our hypothesis, what goals we will set and how we measure them, what channels are best to use, what we should do now, and how we can scale and automate
- Be an owner: step up and take the lead on challenging, ambiguous work
**Profil**:
- 3+ years of experience working in a product marketing, product management, management consulting, product strategy or equivalent function (partnered with product management and/or engineering on strategy and go-to-market)
- At least 2 years in a similar role in a B2B environment, working on software products
- Excellent analytical and collaborative skills
- Creative and entrepreneurial spirit
- Results orientation and Driving pragmatic solutions for the business
- Great leadership
- English and French
- Flexibility required for frequent travel in different countries where Rise Up operates
- The position is to be filled in our office in London or Paris.
**Autres informations**:
.**What Rise Up Offers You ?**
- Opportunity to work on a unique Blended Learning Platform
- Play a key role in shaping the future of the company
- Work with a dynamic team dedicated to empowering individuals and organizations
- Remote-friendly environment dedicated to work-life balance
- Competitive salary and benefits (Alan Health Care insurance, Swile meal tickets, parental benefits, paid holidays, 11 days of RTT, holiday bonus)
- Unlimited fruit & snack bar (with coffee and tea)
- Inclusive, collaborative and energizing culture, focused on international expansion
- Participation in international conferences and seminars
- Many events and celebrations, from quarterly town halls, holiday festivities and informal celebrations
- Team building activities in Paris
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