Loyalty & Incentive Project Manager

Il y a 5 mois


Paris, France TheFork Temps plein

Welcome to TheFork We're on a mission to bring people together, feed the human spirit and champion restaurant culture because we strongly believe the best things in life happen around the table, and we want you to experience those unforgettable moments.

Founded in 2007 and present in 12 countries, we are the leading restaurant booking platform across Europe, and offer the broadest community of diners access to thousands of incredible restaurants. How do we make this happen? Through our exceptional lineup of products:
TheFork App: our free restaurant discovery & booking app that helps you find your next table with ease

TheFork Manager: our innovative software tool that digitizes restaurant operations and helps restaurateurs manage their bookings and increase their revenue

TheFork PAY and TheFork Gift Card: quick and easy ways to pay directly from TheFork app, making the payment process a piece of cake.

We have offices all over Europe, boasting a fully international team from all over the world. We are all foodies at heart, and work together in a flexible, multicultural and positive environment which provides everyone with space to grow, both professionally and personally.

What you will do:
Part of the central marketing direction, you will work closely with other central departments (in particular Data and Product teams) and support the 12 countries where TheFork is present.

Reporting to the Global manager of Marketing strategy & capabilities, you will act as a project manager and work on topics related to our loyalty program, referral program and other incentives we offer to our diners in order to support user retention and acquisition.

Your main responsibilities will be:
Support the loyalty and incentives marketing plan
- Participate in the definition of the loyalty and incentives marketing plan (type of reward, frequency and lengths of the marketing operations, etc.).
- Work closely with the central CRM team to test and implement new loyalty and incentive actions based on customer segmentation
- Coordinate local actions
- Help customer service on cases related to loyalty and incentives

Monitor loyalty and incentives performance and draw recommendations
- Analyze the performance of loyalty and incentives actions: monitor the impact on revenue and cost, build and improve monitoring tools
- Identify areas of improvement and draw recommendations
- Coordinate analyses with the Data team

Participate to the loyalty and incentives strategy
- Together with the Global manager of Marketing strategy & capabilities, identify areas of improvement and new features
- Accompany and implement changes on loyalty and incentives by coordinating actions with other teams (Product, B2B, local marketing teams, Finance )
- Provide competitive and market insights

Who you are:

- 2-3 years’ experience working in marketing, data or consulting
- Fluency in English
- Analytical and problem-solving skills, data-driven
- Project management skills
- Excellent written and verbal communication skills
- Team player
- Expertise in loyalty program is a plus

What We Offer you:
A Permanent contract (that can be useful in life)

Competitive fixed salary, bonus and equity (yes, equity)
- ️ Flexible working environment (2 days home office per week)

Health insurance

️‍ ️ Lifestyle benefit program

Complementary time off to spend with your loved ones in your most important moments in life*

Lunch vouchers (because yes, we like to try our best restaurants)

A happy team (not everybody like our jokes, but we try our best)

️‍ International and inclusive working environment

Amazing offices with dining, coffee point on each floor, and leisure area

Free access to the Calm app

Team building events (we love karaoke. A lot. A lot.)
- We believe that we are better together, and at TheFork we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At TheFork, we want you to bring us your unique perspective and experiences, so we can collectively keep disrupting the restaurant industry and go from good to great._

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