CRM & Loyalty One-to-One Project Manager (M/F)

il y a 3 jours

Paris, France The Lacoste Group Temps plein

Context Within the GlobalLacoste Data & Client Team, the Client Loyalty& Experience Team aims to bring to life Lacoste’s client strategy on a worldwide level by implementing new loyalty mechanics, benefits experiences, as well as enhanced loyalty journeys. The Client Loyalty & Experience Team works transversally with following teams: Other business HQ teams (Client Strategy, Client Data, Campaign Management, Ecommerce, Retail, Customer Service etc) Local business teams in 20+ markets (Marketing / CRM / Digital / Retail) IT & Product teams (CRM IT, Retail IT, Digital Product teams) Reporting directly to the Global Head of Client Loyalty & Experience, we are hiring a CRM & Loyalty One-to-One Project Manager. Overall mission As the CRM & Loyalty One-to-One Project Manager, you are responsible for the one-to-one relationship tools between Lacoste & its members, by delivering efficient tools as well as driving the change internally. Projects Customer Voice: live tool, collecting customers’ feedback after an experience with the brand & enabling our field teams to re-engage with ambassadors / detractors Clienteling: new tool to be designed & launched in 2026 in first markets with follow-up roll out plan for 2027 Responsibilities across both projects Lead & coordinate the production of project deliverables: business requirements’ documentation / customer use cases / functional specifications / test plans / training materials Structure, monitor & participate in the operational implementation of projects with different teams & markets Participate in the testing phase & track bugs Monitor KPIs related to the usage & impact of the tools Proactively share ideas to enhance our loyalty program, based on client data & feedback Promote the tools internally Coordinate internal teams involved in projects (non-hierarchical management) #J-18808-Ljbffr

  • CRM & Loyalty One-to-One Project Manager (M/F)

    il y a 3 jours

    Paris, France Lacoste Temps plein

    CRM & Loyalty One-to-One Project Manager (M/F) Join to apply for the CRM & Loyalty One-to-One Project Manager (M/F) role at Lacoste ContextWithin the Global Lacoste Data & Client Team, the Client Loyalty & Experience Team aims to bring to life Lacoste’s client strategy on a worldwide level by implementing new loyalty mechanics, benefits, experiences, as...

  • CRM & Loyalty Excellence Project Manager (M/F)

    il y a 3 jours

    Paris, France Lacoste Temps plein

    CRM & Loyalty Excellence Project Manager (M/F) Join to apply for the CRM & Loyalty Excellence Project Manager (M/F) role at Lacoste. Context Within the Global Lacoste Data & Client Team, the Client Loyalty & Experience Team aims to bring to life Lacoste's client strategy worldwide by implementing new loyalty mechanics, benefits, or experiences, as well as...

  • CRM & Loyalty Excellence Project Manager (M/F)

    il y a 3 jours

    Paris, France The Lacoste Group Temps plein

    Context Withinthe Global Lacoste Data &Client Team, the Client Loyalty & ExperienceTeam aims to bring to life Lacoste’sclient strategy on a worldwide level by implementing new loyalty mechanics,benefits or experiences, as well as enhanced loyalty journeys. TheClient Loyalty & Experience Team works transversally with followingteams: Otherbusiness HQ teams...

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    il y a 3 jours

    Paris, France The Lacoste Group Temps plein

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    il y a 3 jours

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