CRM & Loyalty Exclusivities Project Manager (M/F)

il y a 3 jours

Boulevard de Montmorency Paris France Lacoste Temps plein

Within the Global Lacoste Data & Client Team, the Client Loyalty & Experience Team aims to bring to life Lacoste's client strategy on a worldwide level by implementing new loyalty mechanics, benefits or experiences, as well as enhanced loyalty journeys.

The Client Loyalty & Experience Team works transversally with following teams:

  • Other business HQ teams (Client Strategy, Client Data, Campaign Management, Ecommerce, Retail, Customer Service etc)
  • Local business teams in 20+ markets (Marketing / CRM / Digital / Retail)
  • IT & Product teams (CRM IT, Retail IT, Digital Product teams)

Reporting directly to the Global Head of Client Loyalty & Experience, we are hiring a CRM & Loyalty Exclusivities Project Manager.

Overall mission:

As the CRM & Loyalty Exclusivities Project Manager, you are responsible for the annual roadmap of our member benefits & experiences, in order to engage & animate our community of loyal customers.

Defining Membership exclusivities:

  • Lay out the annual calendar of member experiences aligned with Lacoste's activity plan
  • Recommend new approaches for member exclusivities to keep bringing new news to our members in line with Lacoste's strategic priorities

Implementing each new member exclusivity:

  • Brief Lacoste teams & external suppliers on requirements & manage feedback loops
  • Brief & develop a 360° communication toolkit
  • Coordinate & animate different markets ahead of each launch: EU, Asia, US & Canada, LatAm
  • Identify evolution needs for touchpoints (Lacoste website, member experience platform, etc)

Performance monitoring for each season:

  • Track performance KPIs (business & engagement)
  • Propose improvements & new member benefits

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