Field Marketing Lead

Field Marketing Lead MakiPeople About Maki Maki is building the future of HR and talent acquisition technology. As we scale our sales‑led motion and expand into enterprise accounts, we're looking for a Field Marketing Lead to transform how we generate pipeline through events and field programs. Location: London or New York or Paris Type: Full‑time The Role We're hiring our first dedicated Field Marketing Lead to own event‑led pipeline generation and build scalable field programs that drive qualified meetings, opportunities, and revenue. This isn't about logistics or brand awareness, it's about creating a predictable pipeline machine. You'll be the single owner of Maki's field marketing strategy, turning conferences, proprietary events, and regional meetups into an effective pipeline channel. What You'll Do Own Event Strategy & Execution Select and manage Maki's presence at major HR and TA conferences (Unleash, RecFest, Gartner, etc.) based on ICP fit and pipeline potential Negotiate sponsorship packages and manage end‑to‑end execution Build repeatable playbooks for pre‑event (target account selection, meeting setting), on‑site (lead capture, hosted sessions), and post‑event (follow‑up sequences, BDR plays) activities Build Proprietary Events Create and run a calendar of Maki‑owned events, executive breakfasts, private dinners, roundtables, and small‑format meetups with HR and TA leaders in key cities Design intimate, high‑value touchpoints that generate enterprise pipeline Drive Pipeline & ABM Orchestration Own follow‑up orchestration for all event leads, including segmentation, routing rules, sequences, and handover to BDRs/AEs Design ABM plays around events for top target accounts Work closely with Sales to ensure every event drives measurable meetings and opportunities Collaborate Cross‑Functionally Partner with Digital Marketing to create strong digital layers for every event (landing pages, nurture emails, paid amplification, content repurposing) Coordinate with BDRs and AEs on pre‑event outreach and post‑event conversion Feed field insights back into messaging and campaigns Own the Numbers Build and maintain dashboards tracking cost per lead, cost per opportunity, pipeline generated, and conversion by event type and segment Make data‑driven decisions about what events to invest in and which formats work best Report on field marketing ROI monthly Who You Are 2–4 years of B2B SaaS marketing experience, ideally in field marketing, demand generation, or campaigns (not brand marketing) Sales‑led motion experience: You've worked in a true ABM environment with mid‑market or enterprise deals, long sales cycles, and multi‑threaded opportunities Series A–C startup experience (or Series D within the last 4 years) where you had to create pipeline programs without relying on a huge brand doing the work for you Operator mindset: You've personally built and run programs end‑to‑end, not just supported someone else's plan Hands‑on with tools: Comfortable working in HubSpot, Salesforce, and basic marketing tools; able to build reports and dashboards Performance DNA: You think in terms of meetings, opportunities, and pipeline, not just attendance or engagement metrics Location: Based in London or New York, or willing to relocate Success in Your First 6 Months Clear event calendar with defined pipeline targets per event Repeatable playbooks for 3+ event types (tier‑1 conferences, proprietary dinners, regional meetups) Event ROI dashboard live and reviewed monthly 80% of event leads followed up within 48 hours with structured sequences At least 2 proprietary events executed with 20+ target accounts attending Why Join Maki Own a channel from the ground up: You'll be our first field marketing hire, building programs that become core to how we grow Work with a tight, high‑performing team: Collaborate closely with Sales, Digital Marketing, and BDRs who are all focused on pipeline and revenue See direct impact: Your work will directly influence meetings, opportunities, and closed deals—not vanity metrics Scale with us: As Maki grows, field marketing will become a strategic growth lever, and you'll grow with it Recruitment process Initial Discovery call (30 min) — Get to know each other and discuss your background and interest in Maki Skills deep‑dive interview (2x30 min) — Walk through your digital marketing wins, technical capabilities, and approach to growth with our GTM team Case study presentation (45 min) — Present a take‑home challenge to our Chief Growth Officer, demonstrating your strategic thinking and execution style Final conversation with founder & offer — Alignment on role, vision, and next steps We're committed to building a diverse and inclusive team. We encourage applications from all backgrounds and experience. Seniority level: Mid‑Senior level Employment type: Full‑time Job function: Marketing and Sales Industries: Software Development #J-18808-Ljbffr