Category Insights Manager KIND

Business & Shopper Insights Manager (H/F) Location: Paris (50% in the office) Segment: Mars Snacking - Health & Wellness Type of contract: CDD until the 31/12/2026 We are Health & Wellness, part of Mars Snacking. Our ambition is to be the world’s leading Healthy Snacking company. Leading with purpose, winning with consumers in tailwind snacking spaces and becoming the home of choice for future insurgent brands. Currently we operate 2 of our global Health & Wellness brands in EMEA: KIND & Trü Frü. Since its founding in 2004, KIND has been on a mission to make the world a little kinder one snack and one act at a time. KIND was born out of its founder’s desire to create a snack that was healthy and tasty, wholesome and convenient. What began as a line of premium Fruit & Nut bars sparked the creation of an entirely new healthier snacking category. Today, KIND has a family of snacks that offer solutions for a variety of different occasions. Trü Frü was launched in the US in 2017 and was acquired by Mars Inc in 2023. The brand has experienced incredible growth in both the frozen and ambient space in the snacking category in the US. The brand will expand internationally, and already started with a launch in the UK & France in 2024. We’re looking for passionate, conscious collaborators to help us meet our goals. If you’re looking to be a part of an inspiring, energetic and entrepreneurial environment, you found the right place. What are we looking for? You come with a relevant experience, in category management, shopper marketing, insights, sales, where you’ve proven you're sharp, curious, and fast-learning. You bring a strong customer and category mindset, loving what happens in-store and turning shopper behavior into concrete business actions. You translate data into impact, simplifying complex insights to build sharp category stories and store-ready plans. You think beyond marketing, connecting insights, retail dynamics and brand strategy to drive real category growth. You communicate with influence, building trust with stakeholders and shaping decisions through compelling storytelling. You collaborate with energy, stepping in where needed with a can-do mindset. You excel in fast-paced, ambiguous environments, challenging the status quo and pushing innovative, resourceful solutions. You communicate in French and English, with enough ease to handle interviews in English even if the day-to-day is mainly in French. Responsibilities Category & Customer Insights Analyze category, shopper, and customer performance to uncover growth drivers and pinpoint opportunities across channels. Translate data and trends into actionable, fact-based insights that shape customer strategies and category recommendations. Partner with Mars Wrigley KAMs and Category Managers to deliver clear H&W category insights, performance reviews, and tailored growth recommendations during customer meetings. Ensure alignment with the EMEA H&W category vision and in-store leadership principles. Activation Planning & Performance Tracking Develop and implement activation plans across customers and channels, covering launches, distribution, promotions, and visibility initiatives. Create and maintain planograms and assortment recommendations grounded in data, shopper understanding, and in-store leadership principles. Track launch and execution performance (distribution, rate of sale, promo ROI, shelf share) to identify opportunities and drive continuous improvement. Lead merchandising pilots and tests to validate strategies and optimize execution. Partner with cross-functional teams to embed learnings in future activation plans. Customer Marketing & In-Store Excellence Collaborate with KAMs, Salesforce, and Customer Marketing teams to deliver impactful in-store activations and retail media that bring our Category Vision to life. Develop and execute shopper-centric plans that maximize visibility, conversion, and brand impact at the point of purchase. Track Picture of Success for key customers, ensuring Trü Frü and BE‑Kind achieve superior presence, compliance, and engagement across touchpoints. Support field sales teams with clear guidance, tools, and materials to ensure perfect‑store execution. Conduct store checks and audits to assess implementation and uncover new growth opportunities. What can you expect from Mars? At Mars, we believe in a relationship of mutual trust, dignity and respect between our company and Associates that is more meaningful than the standard employer/employee relationship. As Associates, we can expect to be respected, supported and valued as individuals, to be treated fairly and equitably. You will join the most iconic segment of Mars and the world's largest chocolate manufacturer, which includes M&Ms, Snickers, Twix, Maltesers, Freedent, Airways and Be‑Kind cereal bars. Seniority level Mid‑Senior level Employment type Full‑time Job function Research, Analyst, and Information Technology Industries Food and Beverage Manufacturing #J-18808-Ljbffr