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Growth Lead H/F
Il y a 26 minutes
Nous sommes , un média européen fondé en 2013. Nous produisons une information politique en profondeur pour permettre aux acteurs de la démocratie d'agir sur le monde.Nous sommes radicalement indépendants, détenus à 100 % par notre équipe. Pas de publicité, pas de sponsoring, un seul modèle de revenus : l’abonnement.Chez Contexte, nous publions une information rigoureuse, hiérarchisée et accessible. Elle permet de mieux comprendre son environnement, d’anticiper, de décider, de construire des positions plus solides — et, ce faisant, de mieux faire vivre la démocratie.Nous nous adressons à tous ceux que les décisions publiques concernent au quotidien : des professionnels du public comme du privé, dans tous les secteurs, à tous les niveaux.Nous sommes une centaine répartis entre Paris et Bruxelles, au sein de la rédaction et des équipes commerciales, finance, ressources humaines, marketing, tech, produit et design.## Job DescriptionThe **Growth Lead** will be responsible for **defining and executing the data-driven strategy** to **accelerate user acquisition**, **engagement**, and **monetization** across key European markets.They will also **manage the current growth team** (one person in France). This role requires a blend of **advanced analytical skills**, **deep performance marketing expertise**, and **cross-functional leadership** to own the entire customer lifecycle from first impression to long-term subscriber/user.### Core Responsibilities**Strategy & Experimentation (The Growth Engine)*** **Develop Growth Strategy:** Define the overarching growth roadmap, setting ambitious but achievable KPIs (e.g., CAC, LTV, MRR, Subscription Conversions, Audience Reach) in collaboration with the CMO.* **Experimentation Leadership:** Design, execute, and analyze a rigorous A/B testing and experimentation framework across all key touchpoints (website, landing pages, acquisition campaigns, email flows) with a focus on Conversion Rate Optimization (CRO).* **Cross-Functional Alignment:** Act as a **hub** by partnering closely with Product, Editorial, Engineering, and Sales teams to ensure growth initiatives are aligned with product updates, content calendars, and overall business objectives.**Performance Marketing & Acquisition*** **Channel Ownership:** **Own the budget and performance** of paid and organic acquisition channels, including Paid Search (SEM), Paid Social (Meta, LinkedIn, TikTok), SEO, Email Marketing, and Affiliates across Europe.* **Localization & Scaling:** Collaborate with local European teams to tailor campaigns, messaging, and creative assets for regional nuances, ensuring compliance with local data privacy laws (e.g., GDPR).* **ROI Optimization:** Continuously monitor and optimize performance marketing campaigns to maintain a low Customer Acquisition Cost (CAC) while scaling Customer Lifetime Value (LTV).**Growth team management*** **Team leadership**: Build a clear vision to engage the team in, make sure it’s aligned with Contexte’s mission & the overall marketing machine.* **Team guidance:** Make sure that the team is collecting and delivering relevant feedback to all parties involved in their work, build a clear training plan to ensure their skillset growth, be a presence that establishes trust and a high performance environment in the team* **Team enablement:** Help your team engage with a healthy level of autonomy & entrepreneurship, building a clear framework so that they can experiment and engage in relevant endeavors on their own.**Data Analysis & Insights*** **Advanced Reporting:** Utilize advanced analytics tools (e.g., Google Analytics, Mixpanel, Amplitude, SQL) and data visualization platforms to deeply analyze user behavior, campaign performance, and funnel drop-offs.* **Actionable Insights:** Translate complex data sets into clear, actionable insights and present performance updates and strategic recommendations to senior leadership.* **Attribution Modeling:** Take the lead on improving marketing attribution modeling to accurately measure the contribution of each channel and investment decision.## Preferred Experience### Required Technical & Hard Skills* **Growth Marketing Expertise:** 5+ years of hands-on experience in a Growth or Performance Marketing role, ideally in a subscription-based or content-driven business.* **Management:** at least 1 year of management of junior full time employees.* **Experimentation:** Deep practical knowledge of A/B testing methodologies and Conversion Rate Optimization (CRO).* **CRM & Revenue tools:** Hands-on experience with Salesforce (Leads, Accounts, Campaigns, Opportunities, lifecycle stages, scoring).* **Marketing automation:** Experience with Pardot / Account Engagement, HubSpot, Marketo or equivalent, including nurturing flows, lead scoring and MQL → Sales handoff.* **Sales outreach & enablement:** Familiarity with tools such as Lemlist, Mixmax, Outreach or similar, and understanding of Sales cadences and workflows.* **Data activation & enrichment:** Experience with scraping, enrichment and activation tools (Captain Data, Phantombuster, Clay, Apollo, Kaspr, etc.).* **Reverse ETL & automation:** Ability to connect data sources and activate insights across tools (Zapier, Segment, Hightouch, Census or equivalent).* **Data Proficiency:** Advanced Excel/Spreadsheet skills (pivot tables, complex formulas) and ability to extract data for analysis.* **Language:** Fluency in **English** is essential. Working proficiency in French is required (need to manage someone based in France).### Required Soft Skills & Leadership* **Exploration & System Building:** Ability to build growth systems and processes in ambiguous, evolving contexts, before everything is fully structured.* **Data-Driven Mindset:** Instinctive bias toward action and a compulsion to validate all decisions with data.* **Strategic Thinking:** Ability to see the big picture and align short-term tests with long-term business and revenue objectives.* **Cross-Functional Collaboration:** Proven ability to influence and lead projects without direct authority across diverse teams (Product, Tech, Editorial, Sales).* **Resilience & Adaptability:** Comfortable operating in a fast-paced, high-pressure environment where priorities can shift rapidly in response to market changes or experiment results.* **Problem-Solving:** Strong critical thinking and proactive approach to identifying bottlenecks in the funnel and devising creative solutions.* **Intent & Signal-Based Growth:** Ability to leverage weak and strong intent signals (content consumption, pricing page visits, abandoned journeys, ghosted users) to drive activation and conversion.* **Sales-Centric Collaboration:** Comfortable working closely with BDRs, Acount executives, acount managers, KAMs and Sales Ops, structuring feedback loops and operating in imperfect CRM environments.### Nice to Have / Strong Plus* Experience in **B2B media, subscription or Saas.*** Experience in mission driven organizations with high ethical standards* Previous work on **market exploration, secondary markets or new vertical launches**.* Strong interest in **macroeconomic, political or regulatory topics**.* Experience collaborating with **editorial or content teams**.* Ability to operate across **multiple European markets** with localization challenges.### Compensation & Career Progression* **Salary (Range dependent on experience & location):** Between **€65,000 and €80,000** annually.* **Progression Path:** Successful performance in this role typically leads to promotion to **Head of Growth.**## Additional Information* Contract Type: **Full-Time*** Location: **Paris, Bruxelles*** Experience: **> 5 years*** **Possible partial remote*** Salary: **between 65000€ and 80000€ / year** #J-18808-Ljbffr
