Senior Vice President of Sales and Marketing for Luxury Cruises

il y a 2 semaines


Paris, Île-de-France Accor Temps plein

About the Role

The Senior Vice President of Sales and Marketing for Luxury Cruises will be responsible for leading the sales and marketing efforts for the Cruises division at Silenseas Orient Express, a subsidiary of Accor Luxury & Lifestyle. This strategic leadership role will involve developing and executing comprehensive sales strategies, defining and implementing action plans, and overseeing various aspects of sales management.

Key Responsibilities

  • Develop and execute comprehensive sales strategies to drive revenue growth and meet sales targets.
  • Define and implement action plans to achieve long-term objectives, adapting to evolving market conditions.
  • Advise and implement tactical activities to achieve short-term sales objectives, collaborating closely with internal resources.
  • Monitor sales revenue, analyze performance data, and collaborate with revenue management to optimize pricing and revenue strategies.
  • Coordinate and represent the portfolio at professional events to strengthen relationships with key industry stakeholders.
  • Manage a portfolio of key accounts, nurturing relationships and maximizing revenue opportunities.
  • Provide guidance and training to Directors of Sales teams, ensuring a consistent approach and understanding of the cruise segment.
  • Establish periodic reports and business intelligence to track performance against objectives.
  • Take responsibility for the budget allocated to the cruise segment, ensuring effective allocation of resources to achieve strategic goals.
  • Lead and inspire the sales team, fostering a collaborative and high-performance culture.

Requirements

  • Master's degree in business, marketing, hospitality, or a related field.
  • Minimum of 10 years of progressive experience in sales and marketing, with experience in a leadership and senior role. Proven track record of success in sales and marketing within the travel and tourism industry.
  • In-depth understanding of the travel agencies and tour operating world. Familiarity with luxury travel and cruise segments. Multi-segment and multi-market experience essential.
  • Excellent relationship builder, confident in working with other teams and leaders; you're passionate about what we can achieve together.
  • Excellent verbal and written communication skills. Ability to effectively communicate with internal and external stakeholders.
  • Strong analytical and problem-solving skills. Ability to use data-driven insights to inform decision-making.
  • Proven ability to drive sales growth and meet revenue targets.
  • Excellent networking and relationship-building skills within the leisure travel industry in the US, EMEA, APAC, and potentially in the UK and Europe.
  • Strong negotiation skills, particularly in contract negotiations with travel agencies and tour operators.
  • Ability to adapt to changing market conditions and implement effective strategies accordingly.
  • Familiarity with sales and CRM tools. Proficient in Microsoft Office Suite.
  • Fluent in English and French.


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