Marketing & Trade Marketing Manager for a New Fragrance Brand

il y a 2 semaines

Paris, Île-de-France coty Temps plein

Coty Prestige is seeking a passionate and experienced Marketing & Trade Marketing Manager to spearhead the launch of an exciting new ultra-premium fragrance brand in France.

As part of our dynamic marketing team, you will play a pivotal role in shaping the brand's identity and driving its success. You will be responsible for developing and executing a comprehensive marketing strategy that encompasses all aspects of the brand lifecycle, from awareness building to consumer engagement and sales growth.

Your Responsibilities:
  • Lead the strategic development of the new fragrance brand, defining its positioning, target audience, and key messages.
  • Craft and implement a winning marketing strategy that includes in-store activations, promotional campaigns, and digital marketing initiatives to elevate brand awareness and drive consumer acquisition.
  • Collaborate closely with local and global teams to ensure seamless execution of marketing plans across all channels, fostering strong communication and alignment.
  • Develop a robust distribution strategy aligned with the brand's objectives, identifying key retail partners and optimizing sell-in and sell-out performance.
  • Continuously analyze market trends and consumer insights to identify new growth opportunities and refine marketing strategies accordingly.
  • Build annual strategic plans with a clear P&L approach, ensuring profitability and sustainable growth for the brand.
Your Qualifications:
  • A Bachelor's degree in Marketing or a related field.
  • Minimum 2 years of proven experience in operational marketing or trade marketing within the beauty industry, with a focus on luxury brands.
  • In-depth knowledge of retail management practices in the luxury sector, including flagship stores and specialist retailers.
  • Strong brand management skills, coupled with a creative and strategic mindset to develop innovative marketing campaigns.
  • A results-oriented and solution-driven approach, with excellent leadership, interpersonal, and collaborative skills.
  • Business acumen, initiative, and a client-centric mindset.
  • Fluency in English and French.

If you are a highly motivated individual with a passion for the beauty industry and a desire to build something extraordinary, we encourage you to apply.

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