Consumer Marketing Lead
il y a 4 semaines
As the Head of Consumer Marketing for DAZN France, you will be responsible for developing and executing a comprehensive marketing strategy to drive growth and engagement in the French market.
This role requires a deep understanding of the sports streaming industry and the ability to develop creative campaigns that resonate with fans.
Key responsibilities include:
- Developing and executing marketing campaigns to drive brand awareness and engagement
- Collaborating with cross-functional teams to ensure alignment and optimize marketing programs
- Planning and optimizing content marketing strategies to drive engagement across all platforms
- Activating brand and campaigns across owned social channels, influencers, and PR activities
Requirements include:
- 8-10 years experience in Sports Marketing, Entertainment with deep understanding of Subscription models
- Proven track record in consumer marketing, particularly within a subscription-based business
- Expertise in creative campaign development, social media strategy, and partner marketing
- Data-driven mindset with the ability to translate metrics into actionable strategies
- Fluent English and French
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