Digital Traffic Growth Manager
il y a 5 jours
**About Salomon**
Salomon is a leading sporting goods company with a rich history and commitment to innovation in the mountain sports industry. Our mission is to deliver high-quality products that meet the needs of outdoor enthusiasts worldwide.
**Job Summary**
We are seeking a highly skilled E-commerce Traffic Specialist to join our team in Annecy, France. As a key member of our digital marketing team, you will be responsible for driving traffic growth and optimizing our online sales performance across 15 European markets.
**Key Responsibilities**
- Oversee marketing channels to drive traffic growth and optimize online sales performance.
- Coordinate paid search campaigns with the global paid team to ensure profitability and budget compliance.
- Develop retargeting strategies and action plans with the global paid team.
- Adapt the e-commerce calendar to drive localized CRM campaigns and support loyalty program initiatives.
- Implement SEO guidelines, update the catalog, optimize localized content, and monitor metrics.
- Manage sales with partners, identify new partnerships, and optimize affiliate programs.
- Provide traffic forecasts, monitor KPIs, deliver performance reports, and recommend channel mix and creative formats.
**Requirements**
- 4 years of professional experience in e-commerce or digital marketing.
- 5-year degree in E-commerce, Digital, or Marketing.
- English proficiency, French is a plus.
- Microsoft Office, Adobe Analytics, Google, and Meta skills.
- Strong analytical, communication, and organizational skills.
- Knowledge of e-commerce indicators and analysis tools.
- Knowledge and sensitivity of fashion and outdoor brands.
**Additional Information**
This is a full-time, permanent contract position based in Annecy, France.
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