Head of CRM and Player Engagement

il y a 4 semaines

Bordeaux, Nouvelle-Aquitaine, France Betclic Group Temps plein
About the Role

Betclic Group is seeking a highly skilled and experienced Head of CRM and Player Engagement to join our team in Bordeaux, France. As a key member of our leadership team, you will be responsible for defining and executing our player engagement strategy across all our markets.

Key Responsibilities
  • Define the strategic roadmap to drive long-term player loyalty and engagement while overseeing the execution of daily CRM operations.
  • Collaborate with Product and Tech leads to regularly assess and optimize the usage of our CRM tools, identifying areas for improvement or upgrades.
  • Supervise the design, implementation, and optimization of automated marketing campaigns.
  • Monitor and research trends in the CRM field to identify emerging opportunities for Betclic to capitalize on and gain a competitive advantage.
  • Work closely with country leads to prepare monthly CRM plans, structuring and executing operations within allocated budgets.
  • Implement our 360-lifecycle strategy by coordinating digital touchpoints (emails, SMS, push notifications), human interactions (customer service), and product.
  • Maintain CRM operations within budget and timeline, applying business planning against key performance indicators and financial projections.
  • Identify and analyze customer data to understand trends, behaviors, and needs, guiding relational strategies, contact points, and commercial offers.
  • Monitor and evaluate CRM campaigns and activities to measure ROI, prioritize resources, and drive continuous improvement in player retention and engagement.
  • Conduct consumer experience research, segmentation, and roadmap analyses to identify areas of improvement in CRM campaigns.
  • Lead a team of 10 and growing, fostering a strong team culture aligned with Betclic's goals and values.
  • Inspire a unified vision and objectives within the team, promoting an agile and data-driven culture in an international environment.
  • Make player-centricity a key driver in all decision-making processes and strategies.
Requirements
  • A solid record of accomplishment in CRM management, preferably in a fast-paced, international environment.
  • A demonstrated ability to lead and develop a team, fostering a player-centric culture.
  • Analytical skills with experience in data analysis to inform decision-making and strategy formulation.
  • Proficiency in CRM tools and platforms, with the ability to assess and optimize their usage.
  • Strong verbal and written communication skills.
  • A proven ability to work collaboratively with cross-functional teams, including Product, Tech, and country leads.
  • Ability to thrive in a dynamic, fast-changing environment, managing multiple priorities and projects simultaneously and with resilience.
  • Fluency in English and French.
What We Offer
  • 25 paid vacation days and 10 "RTT" days.
  • A Ticket Restaurant card loaded with €10 per day (50% funded).
  • 100% coverage of a health insurance plan for you and your children.
  • 50% coverage of transportation costs or an annual sustainable mobility bonus (€230 for sustainable commuting).
  • An advantageous telecommuting policy.
  • An annual training program.
  • Exceptional office facilities with a rooftop for sunny breaks and lunches overlooking the Cité du Vin.
  • Internal events to spice up your daily routine.
  • Free sports classes at our facilities.

  • Head of CRM and Player Engagement

    il y a 1 semaine

    Bordeaux, Nouvelle-Aquitaine, France Betclic Group Temps plein

    Head of CRM and Player EngagementBetclic Group is seeking a seasoned CRM professional to lead our player engagement strategy across all markets. As Head of CRM and Player Engagement, you will define and execute our player loyalty and retention strategy, collaborating with cross-functional teams to drive long-term player engagement and growth.Key...

  • Director of Player Engagement

    Il y a 2 mois

    Bordeaux, Nouvelle-Aquitaine, France Betclic Group Temps plein

    About Betclic GroupBetclic Group is a leading online gaming and sports betting company in several European countries. Our mission is to provide players with the best entertainment experience through innovative technologies, ensuring a safe and healthy gaming environment.Our TeamWe are a multicultural and international company with nearly 950 employees spread...

  • Player Engagement Leader

    il y a 6 jours

    Bordeaux, Nouvelle-Aquitaine, France Betclic Group Temps plein

    Player Engagement Leader at Betclic GroupWe are seeking a highly skilled Player Engagement Leader to join our team in Bordeaux, France. As a key member of our leadership team, you will be responsible for developing and executing our player engagement strategy across all our markets.Your Key Responsibilities:Develop and implement a strategic roadmap to drive...

  • Head of Customer Relationship Management

    il y a 3 semaines

    Bordeaux, Nouvelle-Aquitaine, France Betclic Group Temps plein

    Job Title: Head of CRMBetclic Group is seeking a seasoned professional to lead our Customer Relationship Management (CRM) efforts. As the Head of CRM, you will be responsible for defining and executing our player engagement strategy across all markets.Key Responsibilities:Develop and implement a strategic roadmap to drive long-term player loyalty and...

  • Head of Customer Relationship Management

    il y a 6 jours

    Bordeaux, Nouvelle-Aquitaine, France Betclic Group Temps plein

    Betclic Group: A Leader in Online GamingWe are seeking a highly skilled Head of CRM to join our team in Bordeaux, France. As a key member of our leadership team, you will be responsible for defining and executing our player engagement strategy across all our markets.Your Key Responsibilities:Develop and implement a strategic roadmap to drive long-term player...

  • Head of Customer Relationship Management

    il y a 2 jours

    Bordeaux, Nouvelle-Aquitaine, France Betclic Group Temps plein

    Betclic Group: A Leader in Online GamingBetclic Group is a tech company specializing in online gaming and a leader in sports betting in several European countries. Our mission is to fuel the passion for sports by providing players with the best entertainment experience through innovative cutting-edge technologies, ensuring a safe and healthy gaming...

  • Head of Customer Relationship Management

    il y a 2 semaines

    Bordeaux, Nouvelle-Aquitaine, France Betclic Group Temps plein

    About Betclic GroupBetclic Group is a leading online gaming and sports betting company in several European countries. We're committed to delivering an exceptional entertainment experience to our players through innovative technologies and a safe gaming environment.Job Title: Head of CRMWe're seeking a seasoned CRM professional to lead our player engagement...

  • Head of Customer Relationship Management

    il y a 3 semaines

    Bordeaux, Nouvelle-Aquitaine, France Betclic Group Temps plein

    Head of CRM Job DescriptionBetclic Group is seeking a seasoned professional to lead our Customer Relationship Management (CRM) efforts. As the Head of CRM, you will be responsible for defining and executing our player engagement strategy across all markets.Key Responsibilities:Develop and implement a strategic roadmap to drive long-term player loyalty and...

  • Head of Customer Relationship Management

    il y a 4 semaines

    Bordeaux, Nouvelle-Aquitaine, France Betclic Group Temps plein

    Head of CRM Job DescriptionBetclic Group is seeking a highly skilled and experienced Head of CRM to join our team in Bordeaux, France. As a key member of our leadership team, you will be responsible for defining and executing our player engagement strategy across all our markets.Key Responsibilities:Develop and implement a comprehensive CRM strategy to drive...

  • Head of Customer Relationship Management

    il y a 3 semaines

    Bordeaux, Nouvelle-Aquitaine, France Betclic Group Temps plein

    Head of CRM Job DescriptionBetclic Group is seeking a highly skilled and experienced Head of CRM to join our team in Bordeaux, France. As a key member of our leadership team, you will be responsible for defining and executing our player engagement strategy across all our markets.Key Responsibilities:Develop and implement a comprehensive CRM strategy to drive...

  • Head of Customer Relationship Management

    il y a 5 jours

    Bordeaux, Nouvelle-Aquitaine, France Betclic Group Temps plein

    About Betclic GroupBetclic Group is a leading online gaming and sports betting company in Europe, committed to providing a safe and healthy gaming environment for its players.We are looking for a talented Head of Customer Relationship Management to join our team in Bordeaux, France.Key ResponsibilitiesDefine and execute the player engagement strategy across...

  • Head of Customer Relationship Management

    il y a 1 mois

    Bordeaux, Nouvelle-Aquitaine, France Betclic Group Temps plein

    Head of CRM Job DescriptionBetclic Group is seeking a highly skilled and experienced Head of CRM to lead our customer relationship management efforts and drive long-term player loyalty and engagement.Key Responsibilities:Develop and execute a strategic roadmap to drive player loyalty and engagement across all markets.Collaborate with Product and Tech leads...

  • Head of Customer Relationship Management

    il y a 1 semaine

    Bordeaux, Nouvelle-Aquitaine, France Betclic Group Temps plein

    Betclic Group: A Leader in Online GamingWe are a tech company specializing in online gaming and a leader in sports betting in several European countries. Our mission is to fuel the passion for sports by providing players with the best entertainment experience through innovative cutting-edge technologies, ensuring a safe and healthy gaming environment.About...

  • CRM Manager

    il y a 4 semaines

    Bordeaux, Nouvelle-Aquitaine, France Betclic Group Temps plein

    About Betclic GroupBetclic Group is a leading online gaming and sports betting company in several European countries. We're committed to delivering an exceptional entertainment experience to our players through innovative technologies and a safe gaming environment.Job Title: Head of CRMWe're seeking a seasoned CRM professional to lead our player engagement...

  • CRM Manager

    il y a 4 semaines

    Bordeaux, Nouvelle-Aquitaine, France Betclic Group Temps plein

    About Betclic GroupBetclic Group is a leading online gaming and sports betting company in several European countries. We're committed to delivering an exceptional entertainment experience to our players through innovative technologies and a safe gaming environment.Job Title: Head of CRMWe're seeking a seasoned CRM professional to lead our player engagement...

  • Head of Customer Relationship Management

    il y a 1 mois

    Bordeaux, Nouvelle-Aquitaine, France Betclic Group Temps plein

    Unlock Your Potential as a Strategic CRM LeaderBetclic Group, a leading online gaming and sports betting company, is seeking a highly skilled and experienced Head of CRM to drive our player engagement strategy across all markets.About the RoleAs a key member of our leadership team, you will be responsible for defining and executing our CRM strategy,...

  • Head of Customer Relationship Management

    il y a 3 semaines

    Bordeaux, Nouvelle-Aquitaine, France Betclic Group Temps plein

    About Betclic GroupBetclic Group is a leading online gaming and sports betting company, operating in several European countries. Our mission is to provide a safe and entertaining experience for our players, leveraging innovative technologies and a multicultural team.Job SummaryWe are seeking a highly skilled Head of CRM to join our team in Bordeaux, France....

  • Head of Customer Relationship Management

    il y a 1 mois

    Bordeaux, Nouvelle-Aquitaine, France Betclic Group Temps plein

    About Betclic GroupBetclic Group is a leading online gaming and sports betting company in several European countries. We are committed to providing our players with the best entertainment experience through innovative technologies and a safe gaming environment.Our MissionWe are looking for a talented individual to join our team as the Head of Customer...

  • Head of Customer Relationship Management

    il y a 1 semaine

    Bordeaux, Nouvelle-Aquitaine, France Betclic Group Temps plein

    About Betclic GroupBetclic Group is a leading online gaming and sports betting company, operating in several European countries. Our mission is to provide a safe and healthy gaming environment, fueled by innovative technologies and a passion for sports.Job DescriptionWe are seeking a highly skilled Head of CRM to lead our player engagement strategy across...

  • Head of Customer Relationship Management

    il y a 3 jours

    Bordeaux, Nouvelle-Aquitaine, France Betclic Group Temps plein

    Betclic Group: A Leader in Online GamingBetclic Group is a tech company specializing in online gaming and a leader in sports betting in several European countries. We are committed to fueling the passion for sports by providing players with the best entertainment experience through innovative cutting-edge technologies, ensuring a safe and healthy gaming...