Channel Marketing Specialist
il y a 5 jours
We are seeking a highly skilled Channel Marketing Specialist to join our team at Withings. As a key member of our Marketing Communications department, you will play a crucial role in developing and executing our retail strategy, driving business growth, and improving our market presence.
Key Responsibilities- Market Understanding and Analysis
- Develop a deep understanding of the retail market, including consumer behavior, trends, and competitor activity.
- Conduct market research and analysis to inform our retail strategy and identify opportunities for growth.
- Retail Strategy and Execution
- Collaborate with cross-functional teams to develop and execute our retail strategy, including product launches, promotions, and in-store activations.
- Develop and maintain relationships with key retail partners, including buying teams, category managers, and sales teams.
- Work closely with our sales teams to ensure alignment and effective execution of our retail strategy.
- Category Management and Merchandising
- Develop and implement category management strategies to drive sales growth and improve market share.
- Collaborate with our merchandising team to develop and execute in-store displays, promotions, and visual merchandising strategies.
- Performance Analysis and Reporting
- Develop and maintain key performance indicators (KPIs) to measure the success of our retail strategy.
- Provide regular reporting and analysis to stakeholders, including sales teams, marketing teams, and senior leadership.
- Proven experience in marketing, channel, or trade marketing, with a focus on retail and e-commerce.
- Strong understanding of retail market trends, consumer behavior, and competitor activity.
- Excellent communication and interpersonal skills, with the ability to build strong relationships with retail partners and internal stakeholders.
- Strong analytical and problem-solving skills, with the ability to develop and implement effective solutions.
- Proficiency in Microsoft Office, including Excel, PowerPoint, and Word.
- A dynamic and innovative work environment, with a focus on collaboration and teamwork.
- Opportunities for professional growth and development, including training and mentorship programs.
- A competitive salary and benefits package, including stock options and a comprehensive health insurance plan.
- A fun and inclusive company culture, with regular team-building activities and social events.
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