Senior Marketing Manager
il y a 4 jours
The Senior Digital Marketing Manager is a key role within the Accor organization, responsible for driving the company's digital marketing and social media efforts to increase brand awareness, engagement, and revenue generation.
Key Responsibilities- Develop and Implement Digital Marketing Strategy
Develop and implement a comprehensive digital marketing strategy that aligns with the company's overall marketing objectives and business goals. Identify target audiences and create tailored campaigns to engage and convert potential customers.
Manage Digital Marketing InitiativesDevelop and execute digital marketing initiatives on owned channels as well as applicable third-party channels. These include website/microsite management, content marketing, social media marketing, SEO management, retargeting, organic and paid campaigns management, and OTA content optimization.
Monitor and Analyze PerformanceMonitor and analyze key performance indicators (KPIs) to measure the success of digital marketing campaigns. Generate regular reports, provide insights and recommendations, and adapt strategies as needed to achieve marketing goals.
Drive Online Traffic and RevenueIncrease traffic flow through direct and semi-direct online channels to boost the property's overall revenue. Prioritize the hotel's websites as the primary electronic distribution channel and oversee its online presence across multiple digital platforms, such as the official website, social media channels, and online travel agencies (OTAs). Improve online listings and ensure guests receive accurate and current information.
Optimize Search Engine RankingsDrive organic traffic and improve search engine rankings through effective search engine optimization (SEO) strategies.
Manage Social Media PresenceManage and grow the hotel's presence on social media platforms, including Facebook, Instagram, and LinkedIn. Develop and implement engaging content, respond to user comments and inquiries, and actively engage with the online community.
Collaborate with Content CreatorsCollaborate with content creators to develop engaging and relevant content for the website, social media, and other marketing campaigns.
Develop Video and Image ContentGenerate video/image content with exceptional writing skills for websites and social media.
Additional ResponsibilitiesCarry out duties, projects, and other assignments as required by the Director of Marketing.
Qualifications- Bachelor's Degree
Bachelor's degree required.
Digital Marketing KnowledgeIn-depth knowledge of digital marketing channels, including SEO, SEM, social media, and content marketing.
Digital Marketing ToolsProficiency in using digital marketing tools and platforms, such as Google Analytics, Facebook Manager, and social media scheduling tools.
ExperienceMinimum 6 years' experience in digital marketing, preferably within the hotel or hospitality industry.
SkillsStrong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions. Excellent leadership and team management skills. Creativity and a keen eye for design and aesthetics. Exceptional communication and interpersonal skills. Self-driven & results-oriented. Up-to-date with the latest trends and best practices in digital marketing.
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