Marketing Service Manager
il y a 5 jours
We are seeking a highly motivated and experienced Marketing Service Manager to drive the growth of our BluEdge Service Agreements in Europe.
Key Responsibilities:- Develop and implement marketing initiatives to promote and support our BluEdge Service Agreements and digital offers across Europe.
- Drive the adoption of digital solutions to enhance customer engagement.
- Analyze market trends and competition to make data-driven decisions and provide strategic input to develop and improve our BluEdge Service Agreement and digital solutions.
- Work closely with Service Sales teams, communication, market intelligence, digital, and controls experts to define best go-to-market strategies and provide high-impact value proposals.
- Build and maintain strong relationships with the service and applied sales teams in Europe to define best strategies for lead generation and conversion.
- Collect and analyze sales data to optimize campaigns and report Service Agreement performances to leadership.
- Bachelor's degree in marketing, business, or a related field (Master's preferred).
- Fluency in English is mandatory, and additional European language would be an advantage.
- Strong understanding of the HVAC industry and market dynamics with proven experience in Service Sales, Business Development, or Marketing, preferably in HVAC or related industry.
- Excellent leadership and management skills with the ability to work effectively in a complex international matrixed environment.
- Good technical understanding of HVAC equipment, European HVAC market trends, and regulations.
- Strong consultation and customer interaction skills, able to articulate technical information to non-technical audiences and build compelling business cases.
- Data-driven mindset with proficiency in marketing analytics.
- Ability to travel within Europe as needed.
Carrier is a global leader in heating, ventilation, and air conditioning solutions. We are committed to delivering innovative products and services to ensure comfort and efficiency for our customers. We strive to provide a great place to work that attracts, develops, and retains the best talent, promotes employee engagement, fosters teamwork, and drives innovation for the benefit of our customers.
We aim to create an environment where you feel that you belong, with diversity and inclusion as the engine to growth and innovation. We develop and deploy best-in-class programs and practices, providing enriching career opportunities, listening to employee feedback, and always challenging ourselves to do better.
We're excited for you to join us and make a difference.
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