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Marketing Service Manager
Il y a 2 mois
Job Summary
Carrier is seeking a highly motivated and experienced Marketing Service Manager to drive the growth of our BluEdge Service Agreements in Europe. As a key member of our Marketing Service team, you will play a crucial role in developing and implementing marketing initiatives to promote and support our BluEdge Service Agreements and digital offers across Europe.
Key Responsibilities
- Develop and implement marketing strategies to enhance customer engagement and drive the adoption of digital solutions.
- Analyze market trends and competition to make data-driven decisions and provide strategic input to develop and improve our BluEdge Service Agreement and digital solutions.
- Work closely with Service Sales teams, communication, market intelligence, digital, and controls experts to define best go-to-market strategies and provide high-impact value proposals.
- Build and maintain strong relationships with the service and applied sales teams in Europe to define best strategies for lead generation and conversion.
- Collect and analyze sales data and results to optimize campaigns and report Service Agreement performances to leadership.
Requirements
- Bachelor's degree in marketing, business, or a related field (Master's preferred).
- Fluency in English is mandatory and additional European language would be an advantage.
- Strong understanding of the HVAC industry and market dynamics with proven experience in Service Sales, Business Development, or Marketing, preferably in HVAC or related industry.
- Excellent leadership and management skills with the ability to work effectively in a complex international matrixed environment.
- Good technical understanding of HVAC equipment, European HVAC market trends, and regulations.
- Strong consultation and customer interaction skills, able to articulate technical information to non-technical audience as well as building compelling business cases.
- Data-driven mindset with proficiency in marketing analytics.
- Ability to travel within Europe as needed.
Our Commitment to You
Carrier is committed to providing a great place to work that attracts, develops, and retains the best talent, promotes employee engagement, fosters teamwork, and drives innovation for the benefit of our customers. We aim to create an environment where you feel that you belong, with diversity and inclusion as the engine to growth and innovation.
Carrier's Values
We are guided by the values of respect, integrity, inclusion, innovation, and excellence. We strive to create an environment where you can grow and develop your skills, and where you feel valued and respected.
