Global Engagement Coordinator
il y a 4 semaines
Company Overview
At Accor, we embrace diversity and individuality. We provide opportunities that align with your unique personality, fostering an environment where you can grow and learn continuously. Our aim is to ensure that your work is meaningful, allowing you to explore the vast possibilities within Accor throughout your career journey.
By becoming a part of Accor, you have the chance to craft your own narrative, and together, we can envision the future of hospitality. Pursue your passions, care for the community, and challenge conventional norms #BELIMITLESS
Role OverviewAssist in executing comprehensive strategies, promotional initiatives, and campaign enhancements, collaborating with various talents (social media influencers, content creators, lifestyle and travel enthusiasts, loyalty bloggers, VIPs, and occasionally celebrities) for our brands, whether through agency collaboration or in-house management.
Collaborate closely with Marketing, Brand, and Social Media teams to ensure a cohesive integration of influence across all platforms.
Partner with our regional teams to support and amplify their local initiatives.
Focus on performance – establish objectives, monitor conversions, and evaluate the effectiveness of influencer programs using analytics tools.
Stay informed about emerging influencers and trends through diverse social media platforms (Instagram, TikTok, Twitch, YouTube, etc.) and relevant news outlets.
Contribute to the development of a detailed influencer content calendar to consistently enhance brand preference and engagement.
Facilitate and maintain regular communication between brands and influencer partners, actively seeking and negotiating new influencer collaborations.
Oversee influencer content to ensure alignment with brand voice and guidelines.
Assist in negotiating agreements and organizing influencer programs, both micro and macro, with a comprehensive approach.
Manage influencer marketing campaigns and partnerships from initial briefing to post-campaign analysis, including activation and content creation.
QualificationsFluency in English (both spoken and written) – required
Degree in Marketing, Communications, or a related field.
Strong grasp of current social media and influencer marketing trends.
Proficiency in analytical tools (such as Traackr).
Exceptional communication and relationship-building abilities, comfortable presenting concepts and outcomes to both clients and internal teams.
A creative mindset with excellent multitasking skills.
Understanding of brand dynamics.
Ability to lead independent projects.
1-2 years of prior experience in social media or influencer marketing is preferred.
Additional InsightsIdeally, you will possess a passion for influencer marketing and an understanding of the significance of managing relationships, applying analytical thinking, and actively listening to both brands and internal client needs to create and manage effective campaigns for our diverse portfolio of brands.
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