Head of Marketing and Subscriptions

il y a 4 semaines

Paris, Île-de-France DAZN Temps plein

We are seeking a proactive and strategic individual to take on the role of Head of Marketing and Subscriptions. In this pivotal position, you will spearhead the marketing initiatives and customer engagement strategies aimed at enhancing our revenue streams and expanding our market presence in France. You will work in close collaboration with various teams to ensure that our local offerings align with our business goals and deliver exceptional customer value through effective management and ROI-focused campaigns.

In your capacity as the Head of Marketing and Subscriptions for DAZN France, you will be responsible for:
  • Crafting and executing detailed marketing plans and ensuring flawless implementation to boost revenues via customer acquisition, retention, and optimization of conversion rates.
  • Managing CRM, media, and retail projects, including customer segmentation, targeted outreach, and engagement tactics to improve customer lifetime value.
  • Leading the CRM team in the design and execution of multi-channel marketing initiatives.
  • Evaluating market trends, consumer behavior, and competitive dynamics to guide strategic choices and enhance marketing effectiveness.
  • Collaborating with Finance and Strategy teams to develop precise forecasts, business cases, and determine optimal product pricing.
  • Working alongside Product, Rights, Brand, Content, and Customer Service teams to ensure smooth customer experiences.
  • Effectively managing resources and monitoring performance against key metrics and KPIs.
  • Promoting a data-driven culture within the team, leveraging analytics and insights to refine strategies and meet business objectives.
  • Establishing and nurturing strong relationships with external partners, agencies, and stakeholders to maximize marketing effectiveness.
The ideal candidate will possess:
  • Demonstrated experience in a significant marketing role, ideally within the telecommunications, OTT, e-commerce, entertainment, or media sectors.
  • Strong proficiency in CRM strategy, product marketing, customer experience, and digital media, with a proven history of driving business growth and revenue generation.
  • Outstanding leadership and team management capabilities, with the ability to inspire and guide a high-performing team.
  • In-depth knowledge of the French market, including consumer behavior, media landscape, and competitive factors.
  • Excellent analytical abilities, with the capacity to convert data into actionable insights and strategic recommendations.
  • Strong communication and interpersonal skills, with the capability to influence stakeholders at all levels.
  • Proficiency in both French and English, with strong written and verbal skills.
  • Strategic mindset coupled with practical implementation skills and a hands-on approach.
  • Analytical orientation combined with business acumen, with a passion for sports and entertainment.
  • Proven success in navigating complex and highly matrixed corporate environments.
  • Results-driven focus, emphasizing measurable outcomes.
  • Adaptability and resilience, thriving in a fast-paced and dynamic setting.
  • A collaborative team player with strong cross-functional skills.

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