Digital Solutions Associate Director

il y a 4 semaines

Paris, Île-de-France S&P Global, Inc. Temps plein
About the Role:

Grade Level (for internal use): 11

The Role: Associate Director, Digital Solutions

Locations: Remote (Europe time zone)

The Team:

The Digital and Demand Generation team is focused on enhancing online engagement and generating high-quality leads through strategic digital marketing initiatives. This innovative team excels in utilizing data-driven insights, advanced technologies, and integrated cross-channel strategies, including SEO, social media, and paid advertising. We carefully design and optimize processes to improve user experience and maximize conversion rates, ensuring a strong online presence and ongoing growth in demand generation.

The Impact:

The Associate Director, Digital Solutions plays a crucial role in our organization, possessing expertise in Adobe Experience Cloud Solutions. This expertise allows us to fully leverage Adobe's suite to refine digital marketing strategies, enhance user experiences, and drive demand generation.

This individual will have a robust technical understanding of Adobe Experience Cloud products, facilitating effective communication between business objectives and technical execution, ensuring smooth collaboration with development teams.

This position will guarantee the seamless integration of Adobe tools with our existing workflows, providing advanced analytics and personalized customer journeys, which directly contributes to our business growth. By harnessing these capabilities, we will deliver exceptional value to our clients, reinforcing our market presence and competitive advantage. This role is essential in transforming data into actionable insights and activations, thereby enhancing our marketing effectiveness and customer experience.

Responsibilities:

1) Product & Backlog Management

  • Clearly communicate with development teams regarding technical requirements aligned with business objectives and customer needs.
  • Oversee the development backlog, ensuring that efforts are concentrated on delivering maximum value.
  • Act as the Product Owner within the Agile Framework, including sprint planning, daily stand-ups, sprint reviews, and retrospectives.
  • User Stories & Requirements: Craft detailed user stories, acceptance criteria, and technical requirements, ensuring alignment with business stakeholders' needs.

2) Adobe Experience Cloud Expertise:

  • Utilize a strong understanding of Adobe Experience Cloud products to guide decisions and strategies, including but not limited to:
  • Adobe Analytics: Comprehend the capabilities of Adobe Analytics for collecting, analyzing, and reporting on website and app traffic and user behavior.
  • Adobe Target: Knowledge of A/B testing, personalization, and optimization strategies using Adobe Target to enhance user experiences and conversion rates.
  • Adobe Experience Manager (AEM): Understand content management and digital asset management capabilities with Adobe Experience Manager to ensure seamless content creation and management.
  • Adobe Audience Manager: Awareness of building and managing audience segments with Adobe Audience Manager for improved targeting and personalization.
  • Adobe Experience Platform (AEP): Basic understanding of unifying customer data with Adobe Experience Platform to enable real-time customer profiles and insights.

3) Stakeholder Communication: Effectively communicate product plans, progress, and results to stakeholders at all levels of the organization.

4) Performance Tracking: Define and monitor key performance indicators (KPIs) to assess product success and inform continuous improvement initiatives.

What We're Looking For:

Minimum of 5 years' experience working within the Agile framework as a product owner.

-Proficiency with Adobe Experience Cloud products, including but not limited to Adobe Analytics, Adobe Target, Adobe Experience Manager (AEM), Adobe Audience Manager, Adobe Experience Platform (AEP).

-Adobe Experience Cloud Certifications are preferred.

Knowledge of web technologies, UX/UI principles, and digital marketing strategies.

-Familiarity with cloud services and customer relationship management systems.

Basic understanding of SEO, SEM, and social media marketing strategies.

Detail-oriented, organized, and capable of managing multiple tasks and projects simultaneously.

Technical background with experience in software development or engineering.

-Familiarity with customer journey mapping and personalization strategies.

-Bachelor's degree in business or engineering.

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