Senior Product Marketing Manager for AI and Optimization
il y a 2 semaines
Job Summary:
Ansys is seeking a Senior Product Marketing Manager for AI and Optimization to define, drive, and develop product marketing plans and sales enablement content for the design optimization product Ansys optiSLang, and Artificial Intelligence solutions at Ansys.
Key Responsibilities:
- Deliver value-based messaging for the Optimization and AI-based product lines to prospective customers, existing customers, and partners.
- Create and develop marketing plans and lead generation campaign kits targeting the global systems engineering audience in alignment with business growth objectives and key initiatives.
- Manage complex projects and execute on global, multi-product marketing campaigns.
- Responsible for product marketing execution of new feature and product launches as part of twice annual release cycle.
- Compose engaging audience-specific thought-leadership marketing content, including case studies, application briefs, web content, presentations, datasheets, whitepapers, and sales playbooks.
- Drive execution of product promotion through virtual events, social media, third party websites, blogs, and other digital mediums to build awareness and engagement with targeted engineering personas.
- Ensure all product-related leads are tracked and marketing campaigns are accurately reported to measure success against business goals.
- Partner with the Ansys corporate, industry and field marketing teams to develop and execute campaigns that drive new business as well as up-sell/cross-sell opportunities.
- Deliver sales-focused training for the global field and channel partner sales teams in partnership with Ansys sales enablement team to ensure Sales can effectively position Ansys materials products.
- Conduct competitor analysis to understand competitor product features, positioning and messaging related to materials information management and related offerings.
- Responsible for measuring and reporting performance of product marketing tactics on a quarterly basis.
Requirements:
- Bachelor's degree in marketing, General Engineering, Computer Science or a related field with minimum 5 years of experience.
- Strong knowledge of engineering simulation and/or artificial intelligence and machine learning technologies.
- Superior ability to translate product functionality into clear customer value and deliver clear and compelling messaging in English.
- Broad functional expertise across several marketing competencies (Digital, Social, Web Account Based Marketing).
- Excellent organizational, leadership, decision-making, and communication skills, with the ability to work collaboratively in a geographically distributed organization.
About Ansys:
Ansys is a world-leading innovator in engineering simulation, empowering the world's most innovative companies to deliver breakthrough products that transform the world. At Ansys, we believe that by working together, we can solve the world's most complex engineering challenges and create a better future for all. We are committed to creating a workplace that is inclusive, diverse, and equitable, where everyone can thrive and reach their full potential.
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