Data-Driven Media Planner
il y a 1 semaine
Havas Group is seeking a talented and driven Data-Driven Media Planner to join our dynamic team. In this role, you will leverage your analytical expertise and passion for media to develop and execute data-informed media strategies that deliver impactful results.
As a Data-Driven Media Planner, you will play a crucial role in shaping the future of our clients' campaigns by:
- Conducting in-depth analysis of consumer and market research data to identify key insights and trends.
- Developing comprehensive media plans that align with client objectives and leverage data-driven insights.
- Collaborating closely with cross-functional teams, including creative, account management, and technology specialists, to ensure seamless campaign execution.
- Monitoring campaign performance and providing actionable recommendations based on data analysis.
Key Qualifications:
- Bachelor's or Master's degree in a relevant field, such as marketing, advertising, or analytics.
- 3-4 years of professional experience in a data and analytics role within an agency setting.
- Proven experience working with media research and data tools, including 1st, 2nd, and 3rd party sources.
- Strong understanding of digital attribution and its application in media planning.
- Exceptional analytical and problem-solving skills.
- Excellent communication and presentation skills.
Preferred Qualifications:
- Experience with ad operations/trafficking.
- Familiarity with large datasets in varied formats.
- Fluency in French.
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