Head of CRM

il y a 1 semaine

Paris, France Beev Temps plein

As HubSpot CRM Manager at Beev, you will be tasked with building and leading our CRM strategy from the ground up. Reporting directly to the CMO and working closely with the CTO, you will create a robust customer engagement and retention program that drives lifetime value (LTV) and customer loyalty. This role is ideal for someone with a strategic mindset and hands-on expertise, who is ready to make a significant impact by setting up processes, managing CRM operations, and driving the customer relationship agenda.

Key Responsibilities
  1. CRM Administration : Oversee the day-to-day management of HubSpot for various departments, including access control, license assignments, configuration, and ensuring compliance with the latest standards and practices.
  2. Strategic Roadmap Development : Define and implement a CRM roadmap focused on increasing customer lifetime value (LTV) and engagement through effective relational strategies.
  3. Daily CRM Operations : Oversee the day-to-day CRM operations, ensuring efficient management and optimization of HubSpot (or other CRM tools as we grow).
  4. Data Analysis & Customer Insights : Identify and analyze customer data to uncover trends, behaviors, and needs, guiding relational strategies, customer touchpoints, and commercial offers.
  5. Campaign Monitoring & ROI : Track and evaluate CRM campaigns and activities to measure ROI, allocate resources effectively, and improve customer retention and engagement.
  6. Consumer Experience & Segmentation : Conduct customer experience research and segmentation analysis to identify opportunities for improving CRM campaigns and user engagement.
  7. KPI Setup & Performance Tracking : Establish key performance indicators (KPIs) such as the number of buyers, purchase frequency, and average basket size. Use these to drive customer revenue and optimize campaign strategies.
  8. Automated Marketing Campaigns : Supervise the design, implementation, and continuous optimization of automated marketing campaigns to enhance the customer experience.
  9. Customer Lifecycle & Value Segmentation : Develop and execute a customer lifecycle and value segmentation strategy to personalize and optimize interactions across all touchpoints.
  10. Promotion Budget & Loyalty Program : Establish and manage the CRM promotional budget and design a customer loyalty program to boost engagement and long-term retention.
Experience:
  1. 2-3 years of hands-on experience in HubSpot administration.
  2. Technical & Business Savvy : While a business background is preferred, strong technical capabilities are essential. Experience with CRM platforms such as HubSpot is crucial, along with the ability to optimize their usage.
  3. Agility in a Fast-Paced Environment : Able to manage multiple priorities and thrive in a dynamic, rapidly evolving environment.
  4. Collaborative Team Player : Proven ability to work effectively with cross-functional teams, including Product, Tech, and senior management.
  5. CRM Expertise : Demonstrated success in CRM management, ideally in a fast-paced, international setting.
  6. Business Acumen & Analytical Skills : Strong business sense, with a data-centric mindset and a test-and-learn approach to campaign optimization.
  7. Proactive Problem-Solver : Capable of identifying gaps and opportunities, and developing strategies that drive business growth through CRM.
Cool stuff about working at Beev:
  1. Join a fast-growing startup in a stimulating environment and have a positive impact on the world.
  2. A dynamic and exciting environment.
  3. Offices at WeWork in the center of Paris and Marseille.
  4. Alan Insurance (70%).
  5. Gymlib membership.
  6. Training programs.
  7. Transportation (50%).
  8. Events with the team.
  9. Off-site each year.
  10. A young ambitious team who wants to take over Europe and the world.
Interview Process:
  1. 1st interview: 30-minute introductory call.
  2. 2nd interview: Case study, Q&A.
  3. 3rd interview: Physical meeting with Carl our Head of Engineering and culture fit.
  4. Reference check.

This role offers a fantastic opportunity for someone passionate about driving change, automating processes, and working in a fast-paced, tech-driven environment.

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