Head of Acquisition

In less than a decade, ManoMano has become a key player in the home improvement and renovation sector. Founded in France in 2013 by two French DIY enthusiasts amazed at the lack of digitalization in the market, ManoMano is now present in 6 European countries (France, Belgium, Spain, Italy, Germany, UK), federates over 5,000 sellers and now offers the widest range of DIY and gardening products online (+19 million products references). Motivated by the prospect of improving the living environment of their customers and convinced of the importance of the home market for sustainable consumption habits, the ManoMano teams want to help write a new page in their industry, which is struggling to reform itself. ManoMano brings to a highly technical world the power of its sector expertise, combined with that of data and digital in all its dimensions, to offer our customers easy access to innovative advice, products and services 100% online. The ambition of the Founders and, above all, of Manas & Manos? To accompany this sector transformation with a strong culture of boldness, in an ingenious and frugal organization that places people and teams at the heart of the company's development. The **Head of Acquisition and Performance Marketing** is responsible for developing and executing the overall paid acquisition strategy to drive growth and profitability for ManoMano in 6 countries. This role requires a deep understanding of digital marketing, analytics, and customer behavior. We are looking for a leader with a "pirate mindset"—someone who is not afraid to challenge the status quo, take calculated risks, and explore uncharted waters to achieve outstanding results. **Strategy Development**: - Design an effective acquisition strategy that aligns with the company's growth and profitability objectives, with local adaptations in the different countries, across all channels - Write the future of ManoMano’s acquisition based on recent market and technological evolutions **Performance Marketing**: - Lead and optimize all paid marketing channels including Google Shopping, SEM, Affiliation, Social Media etc to guarantee ManoMano’s profitability and growth - Set an ambitious incrementality test plan to improve performance of the paid marketing campaigns including our marketing mix, campaign structure, data feed, conversion value model and traffic acquisition funnel **Monitoring** - Monitor the performances of the paid acquisition strategy, top priority for Manomano and handle a 8-digit budget. - Report on Paid acquisition revenues and budget on a weekly/monthly basis with Finance & Excom - Continuously monitor the effectiveness of budget allocation, making adjustments to improve ROI and achieve overall acquisition targets. - Develop performance control & management tools of the marketing expenses **Team Leadership**: - Build, mentor, and manage a high-performing marketing team focused on paid acquisition, affiliation and performance metrics. - Foster a business-driven culture within the team, with a continuous improvement and bold mindset **Cross-Functional Collaboration**: - Work closely with Data, Sales, Media, Product and Tech teams to ensure alignment on the roadmap to improve performance marketing impact - Collaborate with the analytics team to develop and track key performance indicators (KPIs) - Collaborate with the Commerce teams to adapt the strategy and the marketing budget allocations to the market-specificities and commercial objectives **Profile** - Bachelor’s degree - 10+ years of experience in digital marketing, with a focus on acquisition and performance marketing. - Proven track record of scaling acquisition in an international marketplace or e-commerce environment with strong focus on Google Shopping - Strong analytical skills with experience using data analytics tools and marketing platforms. - Excellent leadership and team management skills. - Exceptional communication and interpersonal skills. - Ability to thrive in a fast-paced, dynamic environment and embrace a mindset of exploration and disruption