CRM Project Manager

il y a 1 semaine

SaintDenis, France Veepee Temps plein

The vente-privee group has consolidated its various European brands, together made up of 6000 employees, under one unified conglomerate: Veepee. This coalescence marks a new chapter in its European history.

With Privalia, vente-exclusive, Designer & Friends, Eboutic and vente-privee, Veepee achieved a 3.7 billion Euro turnover as of 2018. Present in 14 countries now, Veepee is taking a leading role in the European digital commerce landscape.

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**DESCRIPTION DU POSTE**

The CRM Project Manager is responsible for the implementation of the strategic CRM projects in order to accelerate the positive dynamic of all our segments.

The scope will be mainly on acquisition and onboarding of our new members, by integrating relevant triggers and deploying new mechanics to develop our member base. One of the main purpose in this scope is the ownership of our sponsorship program, the MGM (Members Get Members)

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**MISSIONS**
- Participate in the strategy definition to reach our objectives of acquisition & onboarding of active members with a segmented approach
- Define and execute Veepee CRM strategy on acquisition & onboarding with the support of internal teams and products (tech, agency, data)Test new channels and mechanics to increase our stickinessLead and execute the improvement of the performance of daily member communicationDeploy CRM mechanic and cycles to qualify the database to increase health of our database
- Follow-up the performance and the profitability of the campaigns deployedMonitor of the CRM actions and cycles deployed by the Project management team to animate the member lifecycle (marketing pressure management, reach optimization, CRM cycles)Building of actionable report at a Group level to share performance and deploy quick-winsIdentify business opportunities regarding the result, raise alerts and propose optimizations
- Be the main entry point to all the Marketing local market teams on acquisition & onboarding scopeAnimate the operational meetings with product and local Marketing teamsConsolidate the group performance and ensure every market has the good level of informationDeploy transversal projects at a group level and harmonize CRM programs

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**PRÉ REQUIS**

Master degree in Marketing or business school (bac +5)

Similar role with 2-3 years in CRM (B2C) in at least 1 e-commerce company

English spoken and written, French is a plus

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**LE PETIT PLUS**

Business oriented

Team spirit and collaboration

Problem solver

Analytics skills

Rigour and accuracy

Autonomy and organization

Leadership

AVANTAGES

\uD83D\uDC49 Prime variable

\uD83D\uDC49Participation & intéressement

\uD83D\uDC49 Télétravail possible jusqu'à 3 jours/semaine

\uD83D\uDC49 Plate-forme d'apprentissage des langues en ligne

\uD83D\uDC49 CSE et ses nombreux avantages

\uD83D\uDC49 Chèques CESU et chèques vacances

\uD83D\uDC49 Accès à une restauration d'entreprise et des frigos connectés (Foodles, Kumo, Bolk)

\uD83D\uDC49 Accès à la Salle de sport

Our 6000 employees have chosen a job at Veepee to spice up their daily lives Our teams implement new technologies to fuel our strategies, offering our customers the best possible experience.

**Are you eager to learn? **Veepee offers you a variety of trades to develop your career, enabling you to renew your skills constantly. Tech, logistics, sales, marketing, sales production: join us on an exciting, digital-centered journey.

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