CRM Manager

Back Market is the world’s leading refurbished electronics marketplace with a team of 650 people, powering operations in 21 countries (and counting).

Named one of the World's Most Innovative Companies by Fast Company in 2019 and again in 2021, our mission is simple: empowering people to consume tech sustainably by offering folks a high quality, accessible, and more eco-friendly alternative to buying new electronics. Why? Refurbished tech helps lower our collective environmental impact. We have indeed contributed to avoid the production of more than 1,000,000 tons of CO2e worldwide since our launch in 2014.

Be part of an exciting and growing international adventure that will change the way the world consumes tech.

As a CRM Manager, you will be part of the Engagement team, a combination of Merchandising and CRM focused on driving long-term engagement across all touchpoints and building best-in-class user journeys. You will be responsible for optimising our in-product communication (Content Card) segmentation and personalization strategy within the Engagement team.

We are looking for someone to join our CRM & Customer Engagement team on a mission **from October to March 2025.**

**YOUR MISSION (IF YOU CHOOSE TO ACCEPT)**:

- In-Product CRM Communication
- Manage Dynamic Content: Oversee the delivery of personalized, dynamic in-product content to enhance user engagement.
- Optimize Communication Orchestration: Implement and refine communication strategies across various touchpoints to ensure seamless user experiences.
- Innovative Engagement: Collaborate with the Product team to develop new touchpoints and innovative methods for engaging users within the product.
- Personalization
- Data Collaboration: Work closely with the Engagement, Product and Data teams to gather new user data points (including demographics, purchase history, browsing behavior, engagement metrics etc )
- Refine Personalization and Segmentation: Utilize collected data to continuously improve segmentation and personalization efforts, ensuring tailored user experiences.
- CRM Segmentation
- Evaluate and Improve Segmentation:Review and challenge existing segmentation definitions to ensure they are effective.
- A/B Testing: Conduct A/B tests on various segmentation strategies and marketing messages to identify the most effective approaches.
- LTV Recommendations: Provide actionable recommendations to increase the Lifetime Value (LTV) of specific customer segments.
- **YOU ARE IN THE RIGHT PLACE IF YOU HAVE**:

- Several years (4+) of experience working in CRM
- Knowing Braze is a BIG plus
- A good balance of statistical/technical skills, business acumen, and communication skills
- Strong understanding of customer shopping behaviours online
- Excellent communication skills across different countries and cultures
- Proficiency in data analysis tools and language (e.g. Google Analytics, Tableau, SQL, Python)
- Ability to make business decisions with a data-driven approach
- Self-motivated, ability to be proactive in a fast-paced environment

**WHY SHOULD YOU JOIN US ? ✌**
- **A meaningful job**: you will help avoid thousands of tons of electronic waste and fight against planned obsolescence. It counts
- **A meaningful company**: we became a mission-driven company in January 2022.
- **Be part of a worldwide growing company **based in Europe, the USA and Asia to face **great challenges**: you will have the freedom to innovate and adopt new ideas
- **Work alongside passionate experts**:who will share their knowledge and help you develop and grow in your career.
- **Grow your career**: with a flexible career path and a dedicated Learning & Development team. Back Market will help you evolve with personalized internal trainings and external handpicked providers from day 1
- **Leadership Academy by Back Market**:“be a coach not a dictator” is at the core of this program We train and enable all our leaders to support their team towards achieving goals. Be a manager at Back Market is an unique experience we take by heart.
- **An attractive salary, equity and a host of benefits including**: Lunch voucher, health insurance, relocation package, paid time off for activism in your community, parental benefits, flexible hours, etc
- **Remote friendly company**: up to 3 days of remote work per week
- **One Loving Tribe**: you will have the opportunity to work in a fast-paced, open-minded and friendly environment.
- Be part of one of our **Employee Resource Groups **createdaround shared identities, common backgrounds and/or special interests crafted to be a safe space and an expressive outlet.
- **Several internal events**: The Monday Brief (weekly)/ The Somehands (monthly)/ The All Hands (annual).
- **We’re here to SABOTAGE**: It’s our mantra. It keeps us focused on what we aspire to be: a little bit sneaky, always smart, kinda frugal and constantly conspiring to create maximum impact.

Back Market is an Equal Opportunity Employer which mea