Cdi - Strategic Account Manager W/m - Responsable

il y a 4 jours


Annecy, France Salomon Temps plein

**Reporting directly to the Strategic Account Director EMEA, our future **Strategic Account Manager W/M **will be**:

- The overall owner of the assigned strategic account and maintains an exceptional understanding of the strategic accounts’ strategy, positioning to consumers, shopper profiles, and the priorities of various purchase decision-makers.
- Responsible for driving profitable sales growth by devising initiatives to benefit the retailer’s sales and profitability across the portfolio using a Joint Business Plan approach.
- Able to articulate the potential of the account via the Customer Value Assessment and works closely with the Merchandising and Sales Data Analyst Team relating to relevant category products to drive profitable sales growth.
- Responsible for the overall P & L of the customer.

**Main activities**:

- ** JBP Responsibility**: Where a JBP approach exists with the account, owns the account strategic Joint Business Plan including the Joint Marketing Plan. Builds the plan working with Marketing and Merchandising and manages the overall execution of the JBP. Drives execution through the KAM team
- ** Business Relationship Owner**: Owns the account relationship holistically (CEO/Buying Director, Buying departments and other key stakeholder) and Salomon Senior Management (Top to Top meetings and JBP)
- ** Category planning**: Accountable for the Customer Value Assessment (CVA) and ensures KAM team provide regular updates to the commercial/merchandising team. Understands the outputs to develop strategic growth plans.
- ** Ownership of Account relevant KPIs and DATAs** (Sell-thru rates, web data analytics) and drive action plan to improve them
- ** Forecasting**: Accountable for accurate account forecasting (holistically)
- ** Seasonal Commercial Plan**: Owns account plan performance and coherence in Local Execution Meeting (LEM). Oversees and coordinates presentations with KAMs and Shopper Marketeers, aligns marketing plan and endorses Channel Right Assortment (CRA) by category.
- ** Customer P & L Management**: Responsible for overall P & L of the account
- ** Order Book Ownership**: Accountable for driving order book management through the KAM team
- ** Ongoing monitoring & evaluation**: Reviews account KPI’s and activates KAM to reach targets
- ** Sell Thru Activities**: Accountable for achievement of overall targets for the account by understanding sell thru data and reacting accordingly via the use of appropriate sell thru activities by the KAM team
- ** Brand Presence**: Coordinates portfolio brand presence, according to annual customer marketing calendar
- ** Marketing Campaigns**: Responsible for coordinating the annual marketing plan with the marketing team + seasonal marketing plan with the Shopper Marketeer, ensuring one voice between the Shopper Marketeer and KAM
- ** Products & Programs**: Accountable for delivering right CRA across the portfolio for the customer
- ** Stakeholder Management**: Builds strong relationships across the Salomon team to facilitate operational excellence for the customer and ensures that all key stakeholders are regularly updated on business progress
- ** Team leadership**: Responsible for managing, coaching, and mentoring the KAM team to achieve high sales growth, strong business relationships and best practice account management expertise. Leads and inspires through a transformational mindset.

**_
Rattaché(e) directement au Directeur des Comptes Stratégiques EMEA, notre futur(e) _**_Responsable des Comptes Stratégiques H/F_**_ sera :_**
- _ Responsable global du compte stratégique qui lui est attribué et veille à maintenir une compréhension optimale de la stratégie du compte stratégique, de son positionnement auprès des consommateurs, des profils des acheteurs et des priorités des différents décideurs d'achat._
- _ Responsable de la croissance rentable des ventes en concevant des initiatives pour améliorer les ventes et la rentabilité du détaillant dans l'ensemble du portefeuille en utilisant une approche de plan d'affaires conjoint._
- _ Capable d'articuler le potentiel du compte par le biais de l'évaluation de la valeur du client et travaille en étroite collaboration avec l'équipe de merchandising et d'analyse des données de vente concernant les produits de la catégorie concernée afin de stimuler une croissance rentable des ventes. _
- _Responsable de l'ensemble du P & L du client._

**_ Activités principales :_**
- **_ Responsabilité du JBP :_**_ Lorsqu'une approche JBP existe avec le compte, est responsable du plan d'affaires stratégique conjoint du compte, y compris le plan marketing conjoint. Elabore le plan en collaboration avec le Marketing et le Merchandising et gère l'exécution globale du JBP. Dirige l'exécution par le biais de l'équipe KAM._
- **_ Responsable de la relation commerciale : _**_responsable de la relation avec le compte de manière transversale (PDG/directeur des achats, départements des



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