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Key Responsabilities
Main Objective:
- Develop and Manage Product Marketing and Retention Strategies
- Own and Execute bonuses, CRM and Loyalty programs tactics, execution and Roadmap.
Responsibilities
- Drive revenue growth efficiently through the affiliate channel by ensuring strong support and clear communication with all affiliates and partners.
- Actively engage with new affiliates to bring in fresh traffic sources and guide them through every aspect of the program.
- Keep a close eye on affiliate performance, measuring key metrics like CR, Inst2Reg, Reg2Dep, Click2Reg, and Click2DEP.
- Analyze competitor activity, assessing their top markets, bids, and traffic sources.
- Lead affiliate partner recruitment and develop strategic marketing campaigns, planning and rolling out the annual affiliate calendar.
- Organize monthly promotions and communications for affiliate marketers, managing multiple campaigns across diverse client segments.
- Contribute to product development and UX initiatives using a test-and-learn approach, launching new campaign ideas, incentives, and bonus offers.
Conditions
Contract length : 4/6 months
Work location : Remote
Starting date : ASAP
Role name : Affiliate Manager
- Proven experience in affiliate marketing within the iGaming industry in Africa.
- Strong analytical skills with expertise in performance tracking and the use of reporting tools.
- Excellent communication and collaboration skills for effective partner engagement.
- Thorough knowledge of industry regulations and responsible gaming practices.
- Exceptional project management abilities with strong attention to detail.
- Fluency in both English and French.
- one-hour video conference with the head of marketing
- usecase
