Sr. Sales Area Manager

At Kids2, we're really good at what we do. And when we're great at our jobs, we help parents be great at their jobs.

Parenting is demanding, and that's where we come in. We want to reimagine how brands can make it easier for early stage parents – not by just selling them products, but by providing holistic solutions that transcend borders, categories and aisles.

No matter our title or department, at Kids2, our job is to create more tiny wins for parents, so they can create bright futures for their little ones. That's a big task

We're serious about what we do, AND we love to have fun. Our team is hardworking, entrepreneurial, and passionate about helping families create millions, if not billions of tiny wins.

SUMMARY

Drive and accelerate sales growth across the South-East of France. As a true business hunter, the Senior Sales Area Manager ( minimum 5 years experience) will focus on expanding market coverage, opening new accounts, and strengthening brand visibility across key retail channels. In the medium term (2–3 years), this role will evolve toward building and leading a dedicated field sales team within this strategic region.

Summary of the main functions of this role.

PRIMARY RESPONSIBILITIES AND ESSENTIAL FUNCTIONS:

• Identify, prospect, and acquire new business opportunities across specialized baby stores, toy retailers, regional chains, and concept stores.
• Build and execute a regional growth plan aligned with the national sales strategy.
• Negotiate local listings, permanent placements, and promotional activations.
• Grow sales revenue, distribution, and brand visibility across the assigned region.
• Ensure best-in-class retail execution: merchandising, displays, seasonal promotions, and brand visibility.
• Train and motivate in-store staff to enhance brand advocacy and sell-out performance.
• Provide regular field insights and reporting (sales, competition, pricing, market opportunities).
• Collaborate closely with Trade Marketing, Sales Support, and International HQ to adapt plans and tools.
• Contribute to the structuring of the regional field sales network.

• Lay the foundation for future regional management: identify, train, and lead future field reps.

• Top 10-15 functions and responsibilities of this role.

QUALIFICATIONS & EXPERIENCE

• 5 years' experience minimum in field sales or business development within baby care, toy, FMCG, or consumer goods industries.
• Strong understanding of the French retail landscape (Aubert, Orchestra, King Jouet, JouéClub, Leclerc etc.) and connections already existing.
• Proven hunter mindset, entrepreneurial spirit, and drive for business growth.
• Ability to develop and lead a team in the medium term.
• Excellent negotiation, analytical, and reporting skills.
• Fluent in English (spoken & written).

EDUCATION & SKILLS

• Education: Degree in business, Sales, or Marketing Bac + 3 a Bac + 5

• Key skills:

• Sales and Cycle of negotiation

• Business analytical skills to manage account profitability is required
• Pack Office
• Native French and good level in English
• Creative, highly motivated, self-starter, detail-oriented, organized, team player, excellent verbal and visual communication skills

CERTIFICATES, LICENSES, REGISTRATIONS

• Valid driver's license ability to drive the car is mandatory

COMPUTER/TECHNICAL SKILLS

• Proficient in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint) and CRM tools.

PHYSICAL DEMANDS

• While performing the duties of this job, the team member is regularly required to talk or hear.
• The team member frequently is required to sit; have flexible use of hands; reach with hands and arms; and stoop, kneel, crouch, or crawl.
• The team member is occasionally required to stand and walk.
• The team member must regularly lift and/or move up to 10 pounds and occasionally lift and/or move up to pounds.
• Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

WORK ENVIRONMENT

• General Office Environment`

We offer competitive pay, flexible hours, and generous benefits. Plus, to keep things fun (because we are all kids at heart), we offer a host of team member activities and philanthropic efforts throughout the year and company-wide awards and recognition for a job well done

Check out our website at and our social media pages on LinkedIn, Facebook and Instagram for more information and open positions in the career section.

Drug Free Workplace M/F/D/V