Senior CRM Manager

AHOY MATE

Do you put customers at the center of every decision you make?
Are you both creative and data-driven?
Passionate about travel?

Yo-ho-ho Come on board, we are looking for our next CRM Pirate to cover a 7 months maternity leave.

DUTIES ON DECK

CRM Campaigns & Content

• Create and publish high-performing marketing content (travel deals, magazines, news) across CRM channels: Email, App Push, In-Appmessage, WhatsApp
• Spot travel trends and understand what interest our French audience
• Segment our audience based on behavior, preferences, and engagement data to deliver highly personalized and relevant messaging
• Own the CRM content calendar and campaign planning to ensure alignment with business priorities and seasonal travel trends
• Monitor campaign performance in real time and continuously optimize content, timing, and targeting to improve open rates, CTR, and conversions
• Help Global CRM team to build customer journeys and automated lifecycle flows (onboarding, activation, retention, reactivation, loyalty) to drive long-term engagement

Performance & Optimization

• Drive traffic and revenue growth through CRM campaigns
• Plan, execute, and analyze A/B tests and experiments
• Monitor KPIs and turn insights into concrete performance improvements

Collaboration & Growth Projects

• Work closely with the international CRM team
• Partner with Key account and Social teams to launch growth campaigns
• Collaborate with Marketing, and Content teams to maximize reach and impact

YOUR TREASURE OF EXPERIENCE

• You are passionate about travel and you know the trends
• Native-level French (must) with full professional fluency in English (must)
• 5+ years of experience in a CRM or lifecycle marketing role, ideally in a B2C environment (e-commerce, travel, retail, or similar)
• Hands-on experience with CRM tools and strong knowledge of Google Analytics (or similar analytics platforms)
• Excellent project management skills with a proactive, problem-solving mindset
• A true passion for writing — you love crafting engaging, high-performing content
• Strong understanding of the French travel market and customer behavior
• Creative yet data-driven, comfortable turning insights into impactful campaigns
• Organized, collaborative, and focused on delivering measurable results
• You feel comfortable working 100% remotely and being in touch and working with a team via chats and google meet

THE PIRATE SHIP OFFERS YOU

• A unique and open company culture, where sharing ideas is our lifeblood
• Flexible working hours
• Limited contract for 7 months
• 25 vacation days
• You will receive a MacBook to work with, which you can also use privately
• 130€ for home office allowance per month
• Ticket restaurant card
• Mental well-being program
• As long as you work for HolidayPirates you will be travel insured for business and private trips
• Death and Disability Insurance
• Additional Health Insurance
• You can work remotely as often as you wish

About us

Your Recruitment Journey

Every great treasure hunt (a.k.a. our hiring process) has a few key steps. We see hiring as a two-way adventure — about you getting to know us just as much as us discovering your potential.

HR Interview – A friendly chat to get to know each other
Technical Deep Dive – Dive into your skills and experience
Prove Your Craft – A hands-on challenge to show your magic
Meet the Crew – Connect with future teammates to check the cultural fit
The Offer – If all goes well, we'll raise the sails and send you the invite to join our crew

About HolidayPirates

HolidayPirates is more than just a travel company — we're explorers at heart.

With millions of travelers across 10 international markets and content in 7 languages, we're a crew of 160+ passionate pirates — 120 of us anchored at our Berlin HQ — united by one goal: to make travel more accessible, exciting, and full of discovery.

We're an Equal Opportunity Employer

We hire based on talent, not titles. Regardless of age, gender, background, religion, or appearance — if you've got the skills, passion, and pirate spirit, we want to hear from you. Bonus points if you apply in costume ;)

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